You probably started your own business because you excel in a certain field, maybe graphic design, or personal training, coaching or counselling. Or you have a fantastic product that people need. But if you believe that this is enough, you’ve made the fatal assumption. You need to be able to wear all 3 entrepreneurial hats.
Marketing and selling are all about building relationships, and people only buy from people they know, like, and trust. When was the last time you bought something from someone who you don’t know or trust? I’m guessing you’re like the rest of us, and you’ve never done that.
It takes time to build a relationship and there are roughly eight different stages.
Have you ever tried to launch something and it flopped? Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it? We see it all the time with new businesses. And it’s heart breaking when that happens. But the good news is that it can be completely prevented with a comprehensive, powerful launch strategy. Where Do Launches Go Wrong? Launches go wrong when there’s no thought or strategy put into the build up period prior to...
Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them. I recently learned a technique from Petar Lackovic at The Sales Institute which I like to call Your Three Business Superpowers. Your superpowers summarise: What makes you so great at what you do.Why your...
The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again
You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...
Being in business for yourself has so many benefits. And being your own boss really is a beautiful thing. If you’re contemplating taking that big step to start your own business, take note of these three key things that will give you the best chances of success.
Here’s a list of fifteen books that I think every female entrepreneur needs to read. These are my favourites and the ones that have had the biggest impact on me. Whether you’re just starting out or you have an established business, the following books are guaranteed to give you many “ah-ha!” moments and inspiration. After all, there’s always more to learn. I hope you enjoy these books as much as I did.
For the first few years in business on my own, I completely ignored SEO simply because I didn’t know what it was and I didn’t appreciate how important it was. If you haven’t paid much attention to it until now, I hope this article helps you to understand the basics. You need to take some critical first steps to getting on top of it.
Google reviews are an extremely powerful tool to attract clients and boost your revenue quickly. Did you know that they can help you to rank more highly in Google search results than businesses who use paid advertising or advanced (SEO) Search Engine Optimisation? Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.