You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
What comes to mind when you hear the word Intuition? Do you get a vision of a gypsy with a crystal ball? Or one of those psychic hotlines? Or maybe some sort of beatnik character you’d find on a beach rather than in a boardroom?read more