Magazine // Trudy Heins
MarketingThe Fempire EditVisibility

How to Get Found Now: What’s Actually Changed in Search, Social and AI

By | 5 min read

Almost everything you were taught about getting found online has changed in the last two years. Not softened. Changed. If your enquiries have gone quiet and you can't work out why, this is probably part of the answer. Here's what's actually happened, and what to do about it. People still search. They've stopped clicking. This is the shift that matters most, and it gets described badly. Google isn't dying. Search impressions have risen 49 per cent since AI Overviews launched, while...

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Woman searching on laptop, representing how search, social and AI have changed how businesses get found
SalesBusiness Success

Thinking About Business Coaching? 10 Honest Questions Women in Business Ask Before Saying Yes

By | 5 min read

If you are considering business coaching, you are not lacking ambition. You are likely lacking one of three things: clarity, structure, or the right support. And that matters. Because most women in business do not start looking for a business coach when everything is working perfectly. They start when they feel stuck, stretched, or aware that they are capable of more but not moving the way they want to. Still, even when coaching feels like the next step, there is hesitation. Not because you...

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Six women in business attire celebrating with arms raised
Business SuccessLeadership

5 Important Tips for Planning Your Retirement as a Female Business Owner

By | 5 min read

By Trudy Heins, CEO of FEMPIRE Running a successful business gives you independence, flexibility, and the ability to build wealth on your terms. But here is the reality. You can build a profitable business and still be completely unprepared for retirement. Too many female business owners prioritise growth, clients, team, and family, while their own long-term financial position is left behind. Over time, that creates a gap that becomes harder to close. Retirement planning is not something to...

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Woman working on a laptop, planning for retirement
SalesBusiness Success

The Conversion Conversation: How to Guide a Client to a Decision Without Pressure

By | 5 min read

Closing a client should not feel uncomfortable.And it should never feel forced.Yet this is exactly where many women in business lose momentum.Not because their offer is wrong.Because the conversation lacks clarity where it matters most.Here is the reality.If you cannot confidently guide a client to a decision, your offer does not convert.And in most cases, the issue is not the close.It is everything that came before it. Why Most Women Struggle to Close...

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A business woman walking in the street holding a folder.
Business SuccessProductivity

Working From Home Isn’t Always the Answer: Why Flexible Workspaces Could Be a Smarter Move for Women in Business

By | 5 min read

Working from home has become the default for many women in business. And on the surface, it makes sense. No commute. Lower costs. More flexibility. For years, it has been positioned as one of the biggest advantages of running your own business. And to a point, it is. But it is not the full picture. The Reality of Working From Home What starts as freedom can quickly become friction. When your home becomes your office, the boundaries disappear. You are always “on”. Always one more email away...

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Three hard working women sitting in their office table. Working with their own laptop.
MarketingOnline Marketing

The Spaghetti Theory: Why Throwing Content at the Wall Is Killing Your Marketing (And What to Do Instead)

By | 4 min read

Do you jump straight into posting ads, creating social media campaigns, and doing all the fun marketing stuff? It’s easy to just start marketing without putting much thought into who you are marketing your products to. But if you don’t know who your customer is – how can you market to them? This is where your Customer Avatar comes into play. 

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Business SuccessMindset and Performance

What to look for in a Great Business Coach

By | 6 min read

What to Look for in a Great Business Coach Before you engage anyone to work with your business, do one thing. Ask around. Not on Google. Not on their website. In your network. Talk to people who have actually worked with them and achieved something real on the other side of it. A polished website tells you someone can afford a good designer. A glowing testimonial page tells you they know how to ask for reviews. Neither of those things tells you whether they can sit across the table from you...

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