Build Your Dream Team by Outsourcing the Boring Bits
Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they...read more
Writing SMART Goals: The Key to Business Success
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....read more
9 Reasons A Niche Market Could Explode Your Business
As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...read more
How to Create A Powerful Tagline that Sells
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...read more
How to Control Business Cash Flow Through the Crisis
I am here to support and encourage you to make it to the finish line, so I’d like to share six things that you can do right now to keep moving towards that line, and feel good about your business on the other side of it.
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Opportunity in the Chaos: How Fempire has Pivoted to Survive the COVID-19 Crisis
These are crazy times. Less than four weeks ago, our Fempire team was busily preparing for our big national tour of Australia which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney) to inspire, educate & empower women in business...read more
3 Important SEO Trends You Need to Know About in 2020
Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.
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