Magazine // Business Success
Business Success

A Fascinating Perspective into Business Ownership and Gender

In the United States alone there are over 11.3 million female-owned businesses. But, how do they compare to those run by men? From the get-go, women are more likely to start businesses than men with 47% of women following through on starting a businesses, compared with 44% of men. Interestingly, from 2006 to 2016, in Australia the proportion of women as business owners/managers rose from 31% to 33%. This growth may have been small, but it is significant when considering that there was also...

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Business SuccessEmpowerment

How to be a Mother and Successfully Grow a Business and Family at the Same Time

Being a working mother requires an almost supernatural ability to keep dozens of balls in the air simultaneously. And if you’re a Mother who’s chosen to grow your own business while simultaneously raising children, you’ve taken on the ultimate challenge. Many of us choose to become an entrepreneur because we’re passionate about our business vision and we want to have the flexibility and freedom to fit in around our children and their needs. But the harsh reality is that juggling...

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BrandingBusiness SuccessMarketing

12 Powerful Reasons Why You Need a ‘Brand Why’

So, why does your brand exist? Answering the question of Why is a foundational building block in the development of your brand. It will guide your decision-making, and ultimately, the success of your business. So what is a brand Why? It’s the reason you get out of bed in the morning to go to work. It’s the reason you endure low times and frustrations in your business. It’s the thing that fulfils you; the thing that drives you and makes you want to go back to working on your business, again...

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12 Powerful Reasons Why You Need a ‘Brand Why’
Business SuccessMarketing

12 Ways to Generate Profit with Headlines

How fabulous would it be if you had the ability to write magnetic headlines and titles? So compelling that you could practically convert people with that one line? I have great news! Writing magnetic titles is less about talent and creativity than it is about understanding the psychology of both the general consumer and your particular ideal client. With just a few simple pieces of advice, you can be writing your own compelling, provocative title for your next article, eBook or blog post....

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Businesswoman with piggy bank and jar of coins
Business SuccessPersonal Growth

Does Gender Matter When it Comes to Choosing the Right Mentor?

A Female Perspective on the Role of Gender in Professional Mentoring Relationships. Gender isn’t something I’ve ever attached a lot of significance to because I believe that men and women are equally competent and necessary in the workplace. I grew up as the middle child of three sisters, and we were fortunate to have a loving father who instilled in us an enduring belief that we could do or be whatever we wanted, as long as we put our mind to it. My father was convinced that women belong...

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Business SuccessCommunityNetworking

Givers Gain: A Small Business Networking Strategy

I hope I’m about to change the way you view small business networking for female entrepreneurs. If you’ve heard that before, and still have the same amount of contempt for stuffy luncheons in random hotel meeting rooms with people you don’t know, well then you’re in for a treat. This new networking method does away with just about everything you’ve learnt to despise about this necessary function of business marketing. You see, up until now, you’ve probably viewed networking events as a...

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Business Success

The Best Business Ideas for You

You have a strong entrepreneurial spirit, and a desire to start your very own business. As a smart, motivated businesswoman, you have plenty to prove, a range of business ideas to choose from, and a strong desire to succeed. But what’s your best path to success? What type of business should you start? And how will you choose the best business idea for you? Are you a Born Entrepreneur? That’s not always the case. Sometimes, an entrepreneur is born. She’s motivated. She’s an over-achiever....

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Business SuccessCommunityMarketingNetworking

How to use Publicity to Grow your Business

One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market.Appeal...

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How to use Publicity to Grow Your Business
Business SuccessPersonal Growth

7 Powerful Strategies to Help You Get Through Those Days When You Just Want to Give Up on Your Dream

I’m not usually one to focus my time and energy on things that aren’t working because I’m acutely aware that “What we focus on grows and expands” and all of that. And yet, I also think there’s enormous value in sharing our vulnerability and real-life struggles so that we know we’re not alone and so that we can help each other through them. And sometimes we have days where it all just feels really hard. And it’s OK to feel that way every now and then. It’s part of the natural cycle of...

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