Magazine // Business Success
Business Success

A Fascinating Perspective into Business Ownership and Gender

In the United States alone there are over 11.3 million female-owned businesses. But, how do they compare to those run by men? From the get-go, women are more likely to start businesses than men with 47% of women following through on starting a businesses, compared with 44% of men. Interestingly, from 2006 to 2016, in Australia the proportion of women as business owners/managers rose from 31% to 33%. This growth may have been small, but it is significant when considering that there was also...

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Business SuccessEmpowerment

How to be a Mother and Successfully Grow a Business and Family at the Same Time

Being a working mother requires an almost supernatural ability to keep dozens of balls in the air simultaneously. And if you’re a Mother who’s chosen to grow your own business while simultaneously raising children, you’ve taken on the ultimate challenge. Many of us choose to become an entrepreneur because we’re passionate about our business vision and we want to have the flexibility and freedom to fit in around our children and their needs. But the harsh reality is that juggling...

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BrandingBusiness SuccessMarketing

12 Powerful Reasons Why You Need a ‘Brand Why’

So, why does your brand exist? Answering the question of Why is a foundational building block in the development of your brand. It will guide your decision-making, and ultimately, the success of your business. So what is a brand Why? It’s the reason you get out of bed in the morning to go to work. It’s the reason you endure low times and frustrations in your business. It’s the thing that fulfils you; the thing that drives you and makes you want to go back to working on your business, again...

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12 Powerful Reasons Why You Need a ‘Brand Why’
Business SuccessMarketing

12 Ways to Generate Profit with Headlines

How fabulous would it be if you had the ability to write magnetic headlines and titles? So compelling that you could practically convert people with that one line? I have great news! Writing magnetic titles is less about talent and creativity than it is about understanding the psychology of both the general consumer and your particular ideal client. With just a few simple pieces of advice, you can be writing your own compelling, provocative title for your next article, eBook or blog post....

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Businesswoman with piggy bank and jar of coins
Business SuccessPersonal Growth

Does Gender Matter When it Comes to Choosing the Right Mentor?

A Female Perspective on the Role of Gender in Professional Mentoring Relationships. Gender isn’t something I’ve ever attached a lot of significance to because I believe that men and women are equally competent and necessary in the workplace. I grew up as the middle child of three sisters, and we were fortunate to have a loving father who instilled in us an enduring belief that we could do or be whatever we wanted, as long as we put our mind to it. My father was convinced that women belong...

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