Magazine // Marketing
BrandingBusiness SuccessMarketing

How to Create A Powerful Tagline that Sells

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow.  Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one.  A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...

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BloggingGraphic DesignMarketingOnline MarketingSocial Media

How To Grow Your Pinterest Audience When You Create a New Account

So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...

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BrandingBusiness SuccessMarketing

12 Powerful Reasons Why You Need a ‘Brand Why’

So, why does your brand exist? Answering the question of Why is a foundational building block in the development of your brand. It will guide your decision-making, and ultimately, the success of your business. So what is a brand Why? It’s the reason you get out of bed in the morning to go to work. It’s the reason you endure low times and frustrations in your business. It’s the thing that fulfils you; the thing that drives you and makes you want to go back to working on your business, again...

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12 Powerful Reasons Why You Need a ‘Brand Why’
Business SuccessMarketing

12 Ways to Generate Profit with Headlines

How fabulous would it be if you had the ability to write magnetic headlines and titles? So compelling that you could practically convert people with that one line? I have great news! Writing magnetic titles is less about talent and creativity than it is about understanding the psychology of both the general consumer and your particular ideal client. With just a few simple pieces of advice, you can be writing your own compelling, provocative title for your next article, eBook or blog post....

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Businesswoman with piggy bank and jar of coins
CommunityEmpowermentMarketing

The Increasing Relevance of Female Entrepreneurs

Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses are being led (not necessarily owned) by women. I could go into lots of data that attempts to explain Why that is. However, I think the bigger issue is How: How you can build upon and leverage the momentum that is being...

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The Increasing Relevance of Female Entrepreneurs
MarketingSocial Media

10 No-Cost Facebook Engagement Tips

Since Facebook changed its algorithm to promote personal connections, posts from business pages have been buried deeper and deeper in followers’ news feeds. You might see the same post from a friend over and over again, but somehow miss exciting updates from your favourite coffee shop or retailer. Facebook tells us that the purpose is to build more quality person-to-person interactions. I think it’s also (or mostly) about convincing businesses that they need to PAY for sponsored ads in...

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