Magazine // Marketing
MarketingOnline MarketingSocial MediaVideo

Grow Your Business with Facebook Live

When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that it matters what our target markets have to say about how we’re communicating and interacting with them. Do they want images? Text? Video? If your target market is typical, it’s filled with consumers who prefer to absorb...

keep reading

Woman with open laptop showing facebook login screen
Business SuccessCommunityMarketingNetworking

How to use Publicity to Grow your Business

One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market.Appeal...

keep reading

How to use Publicity to Grow Your Business
MarketingOnline Marketing

Why Doesn’t Your Email Marketing Work?

What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...

keep reading

Why doesn't your email marketing work?
MarketingOnline Marketing

How to Write a Marketing Plan

You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.

keep reading

woman tapping on marketing plan
MarketingPersonal GrowthSales

Women in Business: Why they Under-Charge

It's an epidemic: Business women are charging too little for their products and services, and as a result, they're over-working themselves just to keep up. Sound familiar? Do you find yourself working extra hours or making financial sacrifices in order to maintain margins? Or do you drop your prices, only to attract the kinds of customers you don't want? Give away your product just to say you've made X amount in sales this month?  These are the people who will...

keep reading

CommunityEmpowermentMarketingPersonal Growth

Winner of our First-Prize Scholarship Announced

If you hadn't heard about Fempire's Scholarship Opportunity, then you didn't know we were giving away more than $50,000 worth of education and membership to 31 deserving women. The highest award was worth over $4,000, including a $3,500 scholarship to attend our 3-day Fempreneur Course, as well as 12-month access to our online Fempire Academy. There were also 30 scholarships of $1,100 awarded, along with 12-month access to the online academy (for a total value of $1,688 each). We received...

keep reading

MarketingOnline MarketingPersonal GrowthSales

You Can LOVE to Sell

How do you feel after scheduling a meeting with a potential client? Do you break out in a cold sweat? Do you think about calling in sick? Or do you resolve, early on, not to worry too much about losing the sale because you're "just not that good at this"? There's a problem—and it's not you. Because you're a woman, most of the things you've been taught about selling don't apply, and that's why it's not working (and the reason you're not enjoying it). Does that mean you're wrong for the job?...

keep reading

Marketing

Creating your Customer Avatar

You're a woman with a start-up. You had a brilliant business idea, and now you're getting all your ducks in a row so you can take it to your town…or the world. Your product has been created. The logo is hot off the presses and you just hired your first employee. Now what? It's time to take it to market, right? Not so fast. You've missed something—something that could be the most important thing your business will create. It's a customer avatar, and without it, you really don't have a...

keep reading

Marketing

Find Your Target Market

Imagine having an entire pool of ideal clients just waiting to hear from you, to interact with your business and to buy from it. As a woman in business, you've probably got lots of friends and associates who are willing to support your work and to spread the word about you. But how many of them are your dream clients? Thank your family and friends for their help, and then set out to find the group of people who have been waiting for a brand just like yours. This group does exist. It's...

keep reading

Find Your Target Market

Pin It on Pinterest