Magazine // Online Marketing
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How To Grow Your Pinterest Audience When You Create a New Account

So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...

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MarketingOnline MarketingSocial MediaVideo

Grow Your Business with Facebook Live

When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that it matters what our target markets have to say about how we’re communicating and interacting with them. Do they want images? Text? Video? If your target market is typical, it’s filled with consumers who prefer to absorb...

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Woman with open laptop showing facebook login screen
MarketingOnline Marketing

Why Doesn’t Your Email Marketing Work?

What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...

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Why doesn't your email marketing work?
Online Marketing

Our Top 23 Website Necessities Every Small Business Needs to Include

You never have a second chance for a first impression!

Every type of business needs a website, nowadays having it is a bare necessity. After all, the Internet is where consumers are going to research and make purchases.
But is having any old website enough for a female entrepreneur to build and grow her small business? It's not.

Here are my top 23 website necessities that every small business website needs!

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MarketingOnline Marketing

How to Write a Marketing Plan

You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.

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woman tapping on marketing plan
Online MarketingSocial Media

Social Media Platforms for your Business

Social media isn't just "social." It can be any business woman's key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them to promote your brand. So, without delay, let's get into the different channels and their marketing capabilities. Facebook: This social media giant has the most recognition of all the platforms, as well as the largest demographic range. That means...

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woman with ipad that says social media
Business SuccessOnline Marketing

What You Need to Know About How to Create an Online Course

So, you’re interested in packaging up your knowledge and want to know how to create an online course? Online courses can be nice little assets for your business, and have the potential to create a semi-passive income stream when done the right way. But don’t be fooled into thinking it’s an easy process. If you slap something together quickly and then sit back and wait for the dollars to roll in, you may be left a little disappointed. First up, let’s take a look at the four components that...

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MarketingOnline MarketingPersonal GrowthSales

You Can LOVE to Sell

How do you feel after scheduling a meeting with a potential client? Do you break out in a cold sweat? Do you think about calling in sick? Or do you resolve, early on, not to worry too much about losing the sale because you're "just not that good at this"? There's a problem—and it's not you. Because you're a woman, most of the things you've been taught about selling don't apply, and that's why it's not working (and the reason you're not enjoying it). Does that mean you're wrong for the job?...

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