BrandingBusiness Success

How to Sell More with Your Three Business Superpowers

Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them. I recently learned a technique from Petar Lackovic at The Sales Institute which I like to call Your Three Business Superpowers. Your superpowers summarise: What makes you so great at what you do.Why your...

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Business SuccessMarketing

A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021

Are you interested in finding easy to use apps that save you time AND money in business? If so, this one's for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there's a reason for this. Using apps can save you time and money, and a lot of headaches when organising your business operations.  However, I know that a lot of small businesswomen aren't too keen on embracing new technology as it means...

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EmpowermentSocial Media

12 Things Every BossQueen Should be Doing this Holiday Season

Do you find the Christmas season exhausting?  The kids are finishing up the school year, shopping centres are overrun with people on the hunt for the perfect presents, and all of the extended family comes out of the woodwork to enjoy the Christmas celebration you’re so generously hosting.  Oh, and don’t forget that as a small business owner, you are going to be running a business on top of all of this!   Now don’t get me wrong, Christmas is a wonderful time filled with...

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Business Success

How to Put More Profit in Your Pocket

It’s a great feeling, isn't it? Walking out of the accountant’s office after being told you have a great little business that is earning you $$$ net profit!  Finally, you are being recognised as a genuine female entrepreneur, a serious business mogul. You have actually turned your hobby or passion into something real, something that is going to make you RICH. It’s time to celebrate!  Making educated financial decisions for your business means you can confidently put more...

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MarketingOnline Marketing

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...

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Online Marketing

Email Marketing vs Social Media: Who Takes the Crown?

What does your email marketing campaign look like?  Is it amazing? Mediocre? Non-existent?  With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...

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EmpowermentPersonal Growth

The Risky Woman’s Business: Why You Need to Take More Chances

Do you consider yourself a risk-taker? I hope your answer is yes! Taking risks is a part of life and being able to make major decisions is pivotal for any business owner.

However, if you aren’t afraid to take big risks, you’re one of the few women who actually consider themselves to be risk-takers. It’s sad but true. Women take fewer risks than men do in business. However, while women don’t tend to take traditional risks, I have no doubt that women are, and can be, fabulous risk-takers.

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EmpowermentPersonal Growth

Passion, Risk and Commitment: The Exciting Life of an Entrepreneur

Who comes to mind when you hear the word entrepreneur?  Oprah Winfrey, Beyonce, Sheryl Sandberg, Gina Reinhardt, Janine Ellis?  While these are all great examples of entrepreneurs, the problem with only thinking about famous women is that they make it seem like an unattainable dream. We don’t necessarily align ourselves with being an entrepreneur of that scale of wealth - we're simply small business owners.  But everybody has to start somewhere.  And whilst you may not...

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Social Media

Create More Engagement with Stunning Social Media Images

When the members of your target market are scrolling through their social media feeds, they’re looking for one thing in particular...  A reason to stop. They’re looking for something that piques their interest, grabs their attention…lights their fire. And that thing is likely to be an image. In fact, using high-quality, highly relevant social media images is said to double your social media engagement. Using high-quality, highly relevant images is said to double your social media...

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