9 Reasons A Niche Market Could Explode Your Business

As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

by Kate De Jong | Blogging, Online Marketing

Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!

How to Create A Powerful Tagline that Sells

by Marnie LeFevre | Branding, Business Success, Marketing

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...

Why Now Could Be The Perfect Time To Grow Your Social Media

by Shelby Baile | Online Marketing

We’re living in strange circumstances. With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone,...

How to Control Business Cash Flow Through the Crisis

by Samantha Morris | Business Success

I am here to support and encourage you to make it to the finish line, so I’d like to share six things that you can do right now to keep moving towards that line, and feel good about your business on the other side of it.

Opportunity in the Chaos: How Fempire has Pivoted to Survive the COVID-19 Crisis

by Kate De Jong | Business Success, Community

These are crazy times. Less than four weeks ago, our Fempire team was busily preparing for our big national tour of Australia which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney) to inspire, educate & empower women in business...

Working From Home While Homeschooling: Be Productive, School Your Kids AND Keep Your Sanity!

by Shelby Baile | Empowerment, Personal Growth

Working from home is a new experience for a lot of us, and even if you’ve been doing it for years, you now have a whole lot of new factors to consider. You have to be flexible with your day to day schedule and willing to make concessions with your time. It’ll take time to adjust and find a balance. Add homebound kids into the equation and you have to wonder how anyone is supposed to get any work done.

Take Better Care of YOU: What Self-Care is and How to Embrace its 5 Dimensions

by Anna Gratte | Personal Growth

Self-care is a matter of health and well-being. It’s self-initiated action intentionally taken to improve personal health and maintain well-being. Now let’s take a look at the 5 Dimensions of Self Care and how you can apply them in your daily life.

3 Important SEO Trends You Need to Know About in 2020

by Kate De Jong | Blogging, Business Success, Marketing, Online Marketing

Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.