Magazine // brand awareness
BrandingBusiness Success

How to Sell More with Your Three Business Superpowers

Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them. I recently learned a technique from Petar Lackovic at The Sales Institute which I like to call Your Three Business Superpowers. Your superpowers summarise: What makes you so great at what you do.Why your...

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BrandingSocial Media

Facebook for Business: The Importance of a Presence There

How can women like me gain brand awareness and build visibility for our companies? It seems to be the timeless, everlasting question on the minds of female business owners everywhere. We all need low-cost methods for reaching and appealing to those consumers we believe will benefit from and stay loyal to us. And yet, we struggle. One way to gain massive ground in this area is by employing the benefits offered by Facebook. We all know that social media plays a major role in marketing...

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