9 Reasons A Niche Market Could Explode Your Business
As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case. But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market, where your USP (unique selling...