Magazine // social media for business
EmpowermentSocial Media

12 Things Every BossQueen Should be Doing this Holiday Season

Do you find the Christmas season exhausting?  The kids are finishing up the school year, shopping centres are overrun with people on the hunt for the perfect presents, and all of the extended family comes out of the woodwork to enjoy the Christmas celebration you’re so generously hosting.  Oh, and don’t forget that as a small business owner, you are going to be running a business on top of all of this!   Now don’t get me wrong, Christmas is a wonderful time filled with...

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Online MarketingSocial Media

Social Media Platforms for your Business

Social media isn't just "social." It can be any business woman's key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them to promote your brand. So, without delay, let's get into the different channels and their marketing capabilities. Facebook: This social media giant has the most recognition of all the platforms, as well as the largest demographic range. That means...

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