The Fempire Edit.
Insights, strategy, and commercial thinking for women building serious businesses.
The Fempire Edit is the content library for women who are serious about building profitable, commercially sound businesses. Strategy, marketing, leadership, sales, pricing, and the commercial thinking that separates businesses that grow from those that stay stuck. Browse by category or search for the topic you need. No filler. No generic advice. Just the kind of content you can actually use.
How to Quickly Grow Your Business with 90 Day Goals
Ninety day goals bring laser focus to the most important next steps in your business, over and over again. Those of you running your own business know how important planning and goal setting are to your success. We see it time and time again with our clients: Those who plan, set goals and follow through on their goals, succeed. Those who don’t plan and set goals end up failing. It’s as simple as that. But not all goals are effective at driving progress and success in your business. The sweet spot for goal setting, without a doubt, is 90 days…
How Women Can Successfully Market Their Business to Attract Global Opportunities
When one door closes, another opens. And for those that kept their minds and hearts open, new industries and opportunities became the focus. The opportunities for startups and solopreneurs in Australia to go global became more realistic than ever before.
Four Pairs of Shoes Every Business Owner Needs
You probably started your own business because you excel in a certain field, maybe graphic design, or personal training, coaching or counselling. Or you have a fantastic product that people need. But if you believe that this is enough, you’ve made the fatal assumption. You need to be able to wear all 3 entrepreneurial hats.
The Confidence Gap Explained: 4 Easy Tips to Overcome it
Did you know that businesses founded by women show significantly better financial returns, more than twice as much per dollar invested, than those that are male-led?
Yet, only 34% of businesses in Australia are owned and operated by women. Why is this the case? The short answer is – the Confidence Gap.
6 Tips to Taking Time Off: How to Beat the Guilt as an Entrepreneur
When you run your own business, everything falls to you, and it can seem almost impossible to switch off and just enjoy yourself without worrying about what’s going to go wrong, or feeling guilty for not working 24/7.
But it’s important that you do take time to destress and recharge.
And whether that’s during the Christmas break or any other time of the year, there are things that you can do to ensure that your time off is as stress free as possible.
5 Important Things You Must Do Before Marketing Your Small Business
Without a solid marketing strategy, the success of your product or service and ultimately your income is left in the hands of chance, and that is not a risk you should be willing to take.
How to Win More Clients with a Powerful Customer Value Journey
Marketing and selling are all about building relationships, and people only buy from people they know, like, and trust. When was the last time you bought something from someone who you don’t know or trust? I’m guessing you’re like the rest of us, and you’ve never done that.
It takes time to build a relationship and there are roughly eight different stages.
Grow Your Client Base with these 11 Powerful Lead Magnets
How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet – a lead magnet.
Reduce Overwhelm and Boost Productivity: Why You Need to Start Single Tasking Today
Unless you happen to be in the 2% known as ‘supertaskers’ chances are that trying to switch between tasks means not doing a single one of them well, if at all.
So, if multitasking isn’t all it is cracked up to be, how can we be more productive, feel less overwhelmed and take back some of our precious time?
The answer is in single tasking.