The Fempire Edit.
Insights, strategy, and commercial thinking for women building serious businesses.
The Fempire Edit is the content library for women who are serious about building profitable, commercially sound businesses. Strategy, marketing, leadership, sales, pricing, and the commercial thinking that separates businesses that grow from those that stay stuck. Browse by category or search for the topic you need. No filler. No generic advice. Just the kind of content you can actually use.
How a Virtual Assistant can Change Your Nightmare Business into a Dream
In the busy world in which we operate as female entrepreneurs, with overwhelm and burnout becoming more and more common, I’m going to tell you how to get your very own fairy godmother in business.
How to Make Your Product Launch a Spectacular Success
Have you ever tried to launch something and it flopped? Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it? We see it all the time with new businesses. And it’s heart breaking when that happens. But the good news is that...
The Magic is in what You are Avoiding: How to Grow Profit Using One Rule
Lists are vital to remind us of things we need to do, they can also lead us down a path of procrastination if we don’t prioritise the items on them correctly. Here are my tips for getting the important tasks done first.
What to look for in a Great Business Coach
What to Look for in a Great Business Coach Before you engage anyone to work with your business, do one thing. Ask around. Not on Google. Not on their website. In your network. Talk to people who have actually worked with them and achieved something real on the other side of it. A polished website...
A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021
Are you interested in finding easy to use apps that save you time AND money in business? If so, this one's for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there's a reason for this. Using apps can save you...
How to Put More Profit in Your Pocket
It’s a great feeling, isn't it? Walking out of the accountant’s office after being told you have a great little business that is earning you $$$ net profit! Finally, you are being recognised as a genuine female entrepreneur, a serious business mogul. You have actually turned your...
The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again
You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. We're sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re...
The Risky Woman’s Business: Why You Need to Take More Chances
Do you consider yourself a risk-taker? I hope your answer is yes! Taking risks is a part of life and being able to make major decisions is pivotal for any business owner.
However, if you aren’t afraid to take big risks, you’re one of the few women who actually consider themselves to be risk-takers. It’s sad but true. Women take fewer risks than men do in business. However, while women don’t tend to take traditional risks, I have no doubt that women are, and can be, fabulous risk-takers.
Create More Engagement with Stunning Social Media Images
When the members of your target market are scrolling through their social media feeds, they’re looking for one thing in particular... A reason to stop. They’re looking for something that piques their interest, grabs their attention…lights their fire. And that thing is likely to be an image....