Magazine // Trudy Heins
Mindset and PerformanceLeadership

15 Books Every Woman in Business Should Read Right Now

Here’s a list of fifteen books that I think every female entrepreneur needs to read. These are my favourites and the ones that have had the biggest impact on me. Whether you’re just starting out or you have an established business, the following books are guaranteed to give you many “ah-ha!” moments and inspiration. After all, there’s always more to learn. I hope you enjoy these books as much as I did.

keep reading

Business Success

Business Budgeting: The CEO Approach

When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.

keep reading

Business SuccessPersonal Branding

The Hard Conversation Is the Job

I once spent months finding leads for a salesperson whose actual job was finding leads. In financial services you're a hunter or you're a gatherer. Hunters bring new business in. Gatherers look after what's already through the door, and plenty of them are excellent at it, but they don't grow the book. The hunters make the money. This person was a gatherer, and that was obvious inside the first month. So instead of saying it, I hunted for them. I passed over opportunities I'd generated, opened...

keep reading

The Hard Conversation Is The Job
Business SuccessSales

Women in Business: Why they Under-Charge

Most women in business do not have a capability problem. They have a pricing problem, and it is a decision, not an accident. Every day, women in business work longer hours, take clients they do not want, and quietly absorb the cost of margins that were never going to work. Then they tell themselves it is the market. It is not the market. The market did not open your quote template and type a small number into it. You did. Let me go first When I first started coaching I set my rate at about a...

keep reading

A female entrepreneur holding a piggy bank