Magazine // Sales
MarketingSales

How to Make Your Product Launch a Spectacular Success

Have you ever tried to launch something and it flopped?  Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it?  We see it all the time with new businesses. And it’s heart breaking when that happens.  But the good news is that it can be completely prevented with a comprehensive, powerful launch strategy. Where Do Launches Go Wrong? Launches go wrong when there’s no thought or strategy put into the build up period prior to...

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BrandingBusiness SuccessSales

How to Sell More with Your Three Business Superpowers

Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them. I recently learned a technique from Petar Lackovic at The Sales Institute which I like to call Your Three Business Superpowers. Your superpowers summarise: What makes you so great at what you do.Why your...

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Business SuccessSales

How to Put More Profit in Your Pocket

It’s a great feeling, isn't it? Walking out of the accountant’s office after being told you have a great little business that is earning you $$$ net profit!  Finally, you are being recognised as a genuine female entrepreneur, a serious business mogul. You have actually turned your hobby or passion into something real, something that is going to make you RICH. It’s time to celebrate!  Making educated financial decisions for your business means you can confidently put more...

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MarketingOnline MarketingSales

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...

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Business SuccessEmpowermentSales

Sell Like a Lady: Why Women are Better at Selling than Men

When you think of the perfect salesperson, you probably picture a man. You know the one, he’s at your front door with a smarmy smile, darting eyes, and slick pitch about why you NEED to buy what he’s selling.  Is that just me?  Okay, so I know I’m stereotyping, but the fact is that selling has always been a male-dominated industry. After all, the term ‘salesman’ is still used far more frequently than ‘salesperson’.  But would it shock you to learn that women are actually far...

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Business SuccessOnline MarketingSales

How To Boost Your Revenue Quickly With Google Reviews

Google reviews are an extremely powerful tool to attract clients and boost your revenue quickly. Did you know that they can help you to rank more highly in Google search results than businesses who use paid advertising or advanced (SEO) Search Engine Optimisation? Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.

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Business SuccessMarketingSales

How to Make it Easy for Your Perfect Customer to Find You

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.

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