Get Your Video Marketing in Motion: 14 Strategies to Enhance Your Marketing with Video
80% of 2019’s global internet consumption to be in the form of video. So, if you’re not using video, how in the world are you going to reach and engage your target market?
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How To Grow Your Pinterest Audience When You Create a New Account
So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account…but you’re not sure what to do next. How do you actually start gaining traction and building an audience?...read more
Grow Your Business with Facebook Live
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that...read more
Why Doesn’t Your Email Marketing Work?
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build...read more
Top 12 Website Necessities
Every type of business needs a website. After all, the internet is where consumers are going to research and make purchases. But is having any old website enough for a female entrepreneur to build and grow her small business? It’s not. In fact, there are a number of...read more
How to Write a Marketing Plan
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
Social Media Platforms for your Business
Social media isn’t just “social.” It can be any business woman’s key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them...read more
