Do you jump straight into posting ads, creating social media campaigns, and doing all the fun marketing stuff? It’s easy to just start marketing without putting much thought into who you are marketing your products to. But if you don’t know who your customer is – how can you market to them? This is where your Customer Avatar comes into play.
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How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet – a lead magnet.
Google reviews are an extremely powerful tool to attract clients and boost your revenue quickly. Did you know that they can help you to rank more highly in Google search results than businesses who use paid advertising or advanced (SEO) Search Engine Optimisation? Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.
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Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!
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