How to Write a Marketing Plan

How to Write a Marketing Plan

You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.

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