Do you jump straight into posting ads, creating social media campaigns, and doing all the fun marketing stuff? It’s easy to just start marketing without putting much thought into who you are marketing your products to. But if you don’t know who your customer is – how can you market to them? This is where your Customer Avatar comes into play.KEEP READING
How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet – a lead magnet.
The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer AgainYou might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused...KEEP READING
For the first few years in business on my own, I completely ignored SEO simply because I didn’t know what it was and I didn’t appreciate how important it was. If you haven’t paid much attention to it until now, I hope this article helps you to understand the basics. You need to take some critical first steps to getting on top of it.KEEP READING
Google reviews are an extremely powerful tool to attract clients and boost your revenue quickly. Did you know that they can help you to rank more highly in Google search results than businesses who use paid advertising or advanced (SEO) Search Engine Optimisation? Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.KEEP READING
Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!KEEP READING