Grow Your Business with Facebook Live
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that...read more
Why Doesn’t Your Email Marketing Work?
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build...read more
Top 12 Website Necessities
Every type of business needs a website. After all, the internet is where consumers are going to research and make purchases. But is having any old website enough for a female entrepreneur to build and grow her small business? It’s not. In fact, there are a number of...read more
How to Write a Marketing Plan
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
Social Media Platforms for your Business
Social media isn’t just “social.” It can be any business woman’s key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them...read more
What You Need to Know About How to Create an Online Course
So, you’re interested in packaging up your knowledge and want to know how to create an online course? Online courses can be nice little assets for your business, and have the potential to create a semi-passive income stream when done the right way. But don’t be fooled...read more
Facebook Messenger Bots, for Marketing
You know Facebook. It’s the social media giant that’s giving women the opportunity to put their businesses in front of 1.4 billion daily active users. But do you know Facebook bots, for use with Messenger? A chatbot systemises communications with important prospects...read more