7 Essential Business Foundations Every Woman in Business Needs to Get Right
Building a business is a lot like building a house. You need to put down a sturdy foundation otherwise it will lead to problems in the long run. So ensuring you have a strong foundation should be one of your top priorities when you first start to build your business. Here are 7 things you need to do when starting a business…
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The Spaghetti Theory: Why Throwing Content at the Wall Is Killing Your Marketing (And What to Do Instead)
Do you jump straight into posting ads, creating social media campaigns, and doing all the fun marketing stuff? It’s easy to just start marketing without putting much thought into who you are marketing your products to. But if you don’t know who your customer is – how can you market to them? This is where your Customer Avatar comes into play.
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5 Important Things You Must Do Before Marketing Your Small Business
Without a solid marketing strategy, the success of your product or service and ultimately your income is left in the hands of chance, and that is not a risk you should be willing to take.
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How to Win More Clients with a Powerful Customer Value Journey
Marketing and selling are all about building relationships, and people only buy from people they know, like, and trust. When was the last time you bought something from someone who you don’t know or trust? I’m guessing you’re like the rest of us, and you’ve never done that.
It takes time to build a relationship and there are roughly eight different stages.
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How to Make Your Product Launch a Spectacular Success
Have you ever tried to launch something and it flopped? Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it? We see it all the time with new businesses. And it’s heart breaking when that...KEEP READING
A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021
Are you interested in finding easy to use apps that save you time AND money in business? If so, this one’s for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there’s...KEEP READING
The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again
You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. We’re sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up...KEEP READING
How to Make it Easy for Your Perfect Customer to Find You
Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I’ll teach you how to attract your ideal customers.
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