Magazine // Marketing
Marketing

How to Make Your Product Launch a Spectacular Success

Have you ever tried to launch something and it flopped?  Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it?  We see it all the time with new businesses. And it’s heart breaking when that happens.  But the good news is that it can be completely prevented with a comprehensive, powerful launch strategy. Where Do Launches Go Wrong? Launches go wrong when there’s no thought or strategy put into the build up period prior to...

keep reading

Business SuccessMarketing

A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021

Are you interested in finding easy to use apps that save you time AND money in business? If so, this one's for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there's a reason for this. Using apps can save you time and money, and a lot of headaches when organising your business operations.  However, I know that a lot of small businesswomen aren't too keen on embracing new technology as it means...

keep reading

MarketingOnline Marketing

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...

keep reading

Business SuccessMarketing

How to Make it Easy for Your Perfect Customer to Find You

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.

keep reading

BrandingBusiness SuccessMarketing

How to Create A Powerful Tagline that Sells

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow.  Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one.  A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...

keep reading

BloggingGraphic DesignMarketingOnline MarketingSocial Media

How To Grow Your Pinterest Audience When You Create a New Account

So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...

keep reading

Pin It on Pinterest