Business Success, Branding, Marketing
Building a business is a lot like building a house. You need to put down a sturdy foundation otherwise it will lead to problems in the long run. So ensuring you have a strong foundation should be one of your top priorities when you first start to build your business. Here are 7 things you need to do when starting a business…
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Branding, Business Success, Sales
Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them…
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Branding, Business Success
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...KEEP READING 
Branding, Business Success, Marketing
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...KEEP READING 
Branding, Business Success
So you’re a woman with great aspirations? And you want to own a business? But you’re not wild about having to build a brand, establish trust, grow recognition, develop a reputation…and all the other start-up and launch tasks that business owners dread? A turn-key...KEEP READING 