Built From Experience.
Led With Purpose.
Fempire is a global business coaching and certification ecosystem with a clear origin, a proven methodology, and a leadership team that has lived the model from the inside.
Where Fempire Came From.
Fempire was founded in 2019 by Marnie LeFevre, who created the proprietary 12-Step Business System that sits at the heart of everything Fempire delivers. Marnie built a program designed specifically for women who do business differently, and who need a framework that reflects that.
Fempire came into its own during a period when women across the globe were looking for another way. The traditional business world had shifted, and women who had been quietly building, managing, and leading were looking for structure, community, and a commercial framework that worked for them. Fempire answered that moment.
From that foundation, Fempire has grown into a global ecosystem with 39 certified coaches, 420+ Academy members, and a methodology that has been applied to real businesses with real, measurable results.
Led by Experience.
Chosen for a Reason.
Fempire is led by CEO Trudy Heins. Trudy certified as a coach through Fempire, built a successful coaching business using the methodology, and was then chosen to take over the leadership of Fempire based on her business acumen, her lived experience of the system, and her deep commitment to what this brand stands for.
That distinction matters. Fempire is not led by someone who bought into a business. It is led by someone who was selected to carry its legacy forward because she had already proven she could deliver on it.
With over 36 years in finance and business, including 30 years as a Certified Financial Planner, Trudy brings a depth of commercial credibility that is rare in the coaching industry. Her first coaching client covered her initial investment. The model works because she has lived it.
Endorsed By The Founder
Marnie LeFevre
Founder, Fempire
Trudy blew me away when she launched her business, completed her certification, and gained a high paid coaching client just four days later. Proof that her networks know her value and were just waiting for her to launch. She has exceptional ability in understanding the intricacies of finance, a powerful dimension that enables her to empower clients with invaluable insights. If you are lucky enough to gain an invite to coach with Trudy, grab it with both hands.
What We Believe
Business must support life. Not consume it. That requires structure, boundaries, and commercially sound decision-making. It requires clarity on what you are building, what it costs, and what it should return. Fempire exists to move women from trying to make it work, to leading structured, profitable businesses with the confidence and the commercial foundation to match.
We understand something that most business programs ignore entirely: women do not do business the same way men do. They make decisions differently. They lead differently. They build differently. They carry different pressures, different responsibilities, and different ambitions into every decision they make.
That is not a limitation. It is a commercial strength. And it is exactly what Fempire is built around. Every program, every methodology, and every standard inside Fempire is designed with that understanding at its core.
The Future is Female. We do not just say it. We build for it.
Vision. Mission. Values.
Vision
To be the leading global business ecosystem for women committed to growth, leadership, and commercial success.
Mission
To support women globally to build financial autonomy, commercial confidence, and strong, scalable businesses.
Values
High standards. Accountability. Commercial decision-making. Strategic alignment. Quality over volume.
The Future is Female.
The Book.
Trudy Heins is the author of The Future is Female, a book that reflects her journey, her belief in women’s commercial potential, and the founding philosophy that drives everything Fempire delivers. It is a commercial and personal call to action for women who are ready to build something real.
Fempire Rising: Her Future, Her Voice.
The Podcast.
Now in its third season, Fempire Rising is the official Fempire podcast, featuring international guests, real business conversations, and the kind of commercially grounded insight that women building serious businesses actually need. Available on Spotify and Apple Podcasts.
What Our Coaches and Clients Say.
Dee Radwan
The Talent Coach
Success Starts Here with Trudy Heins. As a business coach with unmatched expertise, Trudy Heins transforms businesses and empowers leaders. Her ability to create tailored strategies, refine pricing models, and sharpen proposals has helped clients secure multi-million-dollar corporate contracts, achieve extraordinary revenue growth (including a 2300% increase in just three months), and confidently compete with industry veterans.
Lisa Macey
Lisa Macey Business Coaching | QLD
Trudy helped me rebuild my confidence from the ground up, her knowledge, honesty, and lived experience created a level of trust and connection that goes far beyond traditional coaching. I made a bold decision to leave corporate life behind and move to the country. Once I was there, I found myself stuck and questioning what came next. Working with Trudy changed the direction of everything.
Karen E
Business Coach
From the moment I started working with Trudy, I felt supported, challenged, and inspired, I’m now equipped to build a coaching business I love. I was drawn to Fempire’s coaching program because it takes a whole-person approach, but what truly sealed the deal was the structured curriculum and the weekly one-on-one sessions. It exceeded every expectation.
Dr. Audrey Harvey
Small Animal Vet | Rainbow Bridge In Home Pet Euthanasia
I feel very fortunate to have found Trudy to help me develop and grow my business. Her guidance has been both practical and sensitive, given the nature of the service I offer. She is personable, easy to chat to and it genuinely feels like she is invested in my success. I highly recommend her to anyone looking to grow in an authentic and sustainable way.
Jennifer Wood
Small Business Owner | Tiaro Christmas Cottage
I feel very fortunate to have found Trudy to help me develop and grow my business. Her guidance has been both practical and sensitive, given the nature of the service I offer. She is personable, easy to chat to and it genuinely feels like she is invested in my success. I highly recommend her to anyone looking to grow in an authentic and sustainable way.
Frequently Asked Questions About Fempire.
What is Fempire?
Fempire is a global business coaching and certification ecosystem for women, founded in 2019. It provides three core pathways: working with a certified business coach, becoming a certified business coach, and building business foundations through structured Academy membership. Fempire is headquartered in Queensland, Australia, and led by CEO Trudy Heins.
Who founded Fempire?
Fempire was founded in 2019 by Marnie LeFevre, who created the proprietary 12-Step Business System and coaching methodology that underpins every Fempire program. The brand is now led by Owner and CEO Trudy Heins, who was chosen to lead Fempire based on her proven business acumen and her lived experience of the methodology.
Who leads Fempire?
Fempire is led by Trudy Heins, Owner and CEO. Trudy is a former Certified Financial Planner with over 36 years of experience in finance and business. She certified as a coach through Fempire, built a successful coaching business using the Fempire methodology, and was then chosen to take over leadership of the brand.
What is The Future is Female book?
The Future is Female is a book written by Trudy Heins, CEO of Fempire. It reflects her personal journey, her commercial philosophy, and her belief in the transformative power of women building successful, sustainable businesses. It is available through Fempire and has been cited by clients as a turning point in their decision to pursue coaching.
What is the Fempire Rising podcast?
Fempire Rising: Her Future, Her Voice is the official Fempire podcast, now entering its third season. It features international guests, real business conversations, and commercially grounded insight for women building serious businesses. Available on Spotify and Apple Podcasts.
How is Fempire different from other women's business coaching programs?
Fempire is a complete business ecosystem built on a proprietary 12-Step Business System, not a standalone coaching program or course. It combines certified coaching, a global certification pathway, Academy membership, and a curated professional network. Every element is grounded in commercial principles and has been tested across 19 countries since 2019.
Where does Fempire operate?
Fempire is headquartered in Queensland, Australia, and operates across 19 countries globally. Coaching and certification are delivered online across all time zones, making Fempire accessible to women worldwide regardless of location or time zone.
What results do Fempire clients achieve?
Fempire clients achieve measurable commercial results including significant revenue growth, improved pricing and profitability, stronger business structure, and clearer strategic direction. Clients have achieved outcomes including a 2300% revenue increase in three months, nearly tripling sales within a year while doubling their own salary, and successfully transitioning from corporate careers into profitable coaching businesses.
Recognised By.
