Instagram has released a lot of interesting new updates in 2021 and we've included 6 of our favourites in this article. In it, Marnie gives you the rundown on new insights, stickers, and more, that you can use to build an amazing social media marketing strategy!
Do you find the Christmas season exhausting? The kids are finishing up the school year, shopping centres are overrun with people on the hunt for the perfect presents, and all of the extended family comes out of the woodwork to enjoy the Christmas celebration you’re so generously hosting. Oh, and don’t forget that as a small business owner, you are going to be running a business on top of all of this! Now don’t get me wrong, Christmas is a wonderful time filled with...
When the members of your target market are scrolling through their social media feeds, they’re looking for one thing in particular... A reason to stop. They’re looking for something that piques their interest, grabs their attention…lights their fire. And that thing is likely to be an image. In fact, using high-quality, highly relevant social media images is said to double your social media engagement. Using high-quality, highly relevant images is said to double your social media...
Brand photos are an essential part of your visual brand identity. This comprehensive guide goes through how you can take and use photos that support your brand.
101 sensational social media post ideas to fill up your social media calendar and get your engagement flowing, followers growing, and business booming!
You have passion, a huge vision and a burning desire to get your work and message into the world through your business. But, how do you navigate your way through the mountains of conflicting information out there? How do you know which advice to follow, or what to focus on first in order to set your business up for success? Our mission at Fempire is to help you cut through all the noise and help you focus on what matters most when it comes to establishing yourself as a sustainable,...
80% of 2019’s global internet consumption to be in the form of video. So, if you’re not using video, how in the world are you going to reach and engage your target market?
So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...
Since Facebook changed its algorithm to promote personal connections, posts from business pages have been buried deeper and deeper in followers’ news feeds. You might see the same post from a friend over and over again, but somehow miss exciting updates from your favourite coffee shop or retailer. Facebook tells us that the purpose is to build more quality person-to-person interactions. I think it’s also (or mostly) about convincing businesses that they need to PAY for sponsored ads in...
