Are you struggling to attract the perfect business coaching clients…
Frustrated that your following on Facebook and Instagram is not growing as much as you’d like?
If you’re on the hunt for somewhere to grow your brand awareness for your coaching business, TikTok may be just the thing you need!
TikTok is the new cool kid in town.
With over one billion users worldwide. It is currently dominating the social space, which means it may be the perfect platform for you. To share your content and grow your coaching business.
Not only a place for short and entertaining videos. TikTok can also be a bridge that will allow you to reach prospective clients in a fun and creative way.
It is undeniable that TikTok is THE place to watch short mobile videos. Many of which can also be repurposed for your other social platforms. The #coaching hashtag has amassed over 830 million views on the platform so far. And there is definitely an audience out there who will tune into your content.
So why not use TikTok to help unlock your clients’ potential and help them turn their dreams into a reality?
Here are our top four tips to get your coaching business up and running on TikTok!
1. You are the expert… So show them!
When we watch so-called “experts” on TikTok. We tend to associate them with a lot of credibility and authority. “They have over a million followers so they must know what they’re talking about..,” right?
But how can you be so sure about that?
Expertise and knowledge are the two weapons that you possess, so use it to your advantage. Your main goal should be to show off your competence and establish yourself as an expert in your field. No one wants to listen to someone who doesn’t know what she’s talking about.
The ‘fake-it-until-you-make-it’ mantra isn’t so plausible anymore and it will cost you in the long run.The ‘fake-it-until-you-make-it’ mantra isn’t so plausible anymore and it will cost you in the long run. Click To Tweet
With TikTok’s rising popularity, people are learning all kinds of new things.
Most of them from unverified sources with millions of followers. This is particularly prevalent in the business coaching niche on the platform.
It’s an industry becoming oversaturated as individuals claim to be ‘experts’ without much experience or training in the field. With this in mind, you can use your expertise and TikTok to build a relationship with your target market. Where you are able to help those who are in need of guidance with starting or growing their own business.
So, share your expertise and prove to your audience that your services are worth paying for.
The advice you give in your videos should include challenges that you’ve overcome. Lessons that you’ve learnt throughout your entrepreneurial journey. It is important for you to share experiences that resonate with your audience. As it will encourage them to take action and ultimately want to become your client.
Another thing to take note of is that TikTok is a platform that allows you to reach a massive audience for your coaching business. More than 1 billion videos are viewed each day on the platform. Making it the perfect place for you to increase brand awareness and gain free exposure to new potential clients.
2. Find Your Niche Target Market
TikTok is the fastest growing social media platform. With the right audience you could become the next TikTok business guru.
The rising popularity of TikTok has opened up new doors for influencers to join the platform. Bringing their existing fan base with them from other networks. This gives them an advantage compared to new creators as they have an audience and a following. The number of TikTok business accounts is also rapidly increasing, meaning competition is fierce on the platform.
However, there is a silver lining.
If you find your niche target market and a community that finds value in your content. You can build a loyal audience and make a name for yourself on this highly competitive social media channel.
And if you’re wondering what a TikTok niche is, it is a smaller subsection of a large market. For example, if you want to focus on coaching. Business coaching would be a sub niche under this category. Along with life coaching, health coaching, spirituality coaching, etc.
By properly narrowing down your target market, you will reduce the number of businesses you’re in competition with.
When you focus on your niche, there is a smaller audience. Sure, but they are more willing to engage with your content which means more shares and likes. And the more engagement you have, the greater your chance of being featured on the “For You” page. Where you can potentially gain new followers.
The “For You Page” aka “FYP”, is the first thing users see when they open the app. It is a curated feed of random videos from content creators that a user doesn’t follow. But that TikTok’s algorithm believes might be of interest to the user based on their past interactions and activity on the platform.
So how do you find your niche?
Great question, try using hashtags.
Hashtags help users easily find the content they are looking for and also help your videos gain more visibility.
TikTok also pays attention to the hashtags you use.
Users will follow hashtags that interest them and if you also use those hashtags in your content. Then it is more likely to show up to interested users. With this, you are more likely to reach the right audience and also increase your follower base faster.
Another way to boost your TikTok account is by promoting it to your followers on other social media platforms. And the subscribers to your email list.
As mentioned before, influencers are already making their mark on the platform. By bringing over their existing fans from other social channels. So make sure to let your followers or clients know about your TikTok account. And use your current fan base as a foundation to increase your following.
3. Get Creative with it!
It is a no-brainer that TikTok is an entertainment platform – so you need to entertain.
TikTok isn’t the platform for traditional marketing – ads and rehearsed TV commercials won’t work on this channel.TikTok isn’t the platform for traditional marketing – TikTok users value authenticity and content that is relatable to them. #socialmediamarketingtips Click To Tweet
TikTok users value authenticity, videos that are less rehearsed and more relatable. Your audience wants to be part of the conversation. They want to participate in the discussion and connect with a community of like-minded people. So, capitalise on this unique opportunity and get your viewers involved and engaged with your content.
When creating content for your coaching business, you have to pay attention to current trends and viral videos as inspiration. It all goes back to TikTok complicated algorithm, where if you use trending sounds in your video. It is more likely to be served to users via their “For You” page which is your number one priority as it helps you gain exposure and potentially new followers.
4. Develop your content style
There are various TikTok content styles that you can utilise to leverage your coaching business. By posting light hearted and personalised content, you will definitely be able to reach your niche market.
Here are a few ways you can engage on TikTok. Some examples of real life coaches excelling on the TikTok scene.
TikTok not only promotes fun, goofy videos but it also embraces real and inspiring content. Your personal experiences and journey can be successfully shared in different ways on the platform. As viewers want to watch content that is relatable, authentic and engaging. Plus everybody loves a good underdog story!
Jaya Rose (@coachjayarose) is the perfect example of how to do this right. With over 40 thousand followers, Rose uses the platform to help those who want to master storytelling. She aims to turn her clients’ messages into a movement and help them become more visible in their online business. Through videos where she shares her unfiltered advice. Real stories and genuine opinions, she has built a following that trusts and believes in her.
The #coaching tag amasses over 830 millions views on TikTok. So that means there are people on there looking for great coaches. And unlike other platforms, the TikTok community can be very inclusive. And open minded in that they tend to be accepting of other people’s ideas and views.
So don’t be afraid to show your expertise and specialist skills in business coaching. That way you are opening doors to new, potential clients. Giving access to an audience that is invested in your content.
Kara a.k.a the Strategista (@thestrategista) is a pro at presenting herself as an expert on TikTok. With more than 80 thousand followers and 392 thousand likes on the platform. Kara creates informative yet entertaining content about building your brand and growing your business. She does this by including trending sounds, adding captions and seamless transitions that reel viewers in from start to finish.
As mentioned earlier, TikTok’s algorithm rewards videos that use popular trends, effects and sounds. Utilising trends will enable you to boost your brand awareness. As these videos are more likely to be exposed on users. “For You” page, where you will get the most following and viewership. This can force you to get really creative when sharing your knowledge. But can ultimately lead to a lot of growth.
Mrs. Business Credit Coach
Tiffany Coleman, best known as the Mrs. Business Credit Coach (@thebusinesscreditgeeks). Is a force to be reckoned with when it comes to keeping up with TikTok trends. Coleman uses trending sounds, dances, and effects to share her expertise and knowledge in the business industry. With over 38 thousand followers and 116 thousand likes. Her creative and entertaining videos are proof that coaches can gain traction this way.
Are You the Next Coaching Queen of TikTok?
So what’s the magic formula?
- Prove your expertise in your field and show your audience that you are what you say you are.
- Find your niche target market and focus on creating content that will keep them on their toes.
- Create content that is engaging, authentic and fun!
TikTok is home to over a billion users willing to engage with you and share content.
Take on this opportunity and venture onto a platform that will surely get your brand out there. And with these tips, I’m sure you will find coaching business success in TikTok in no time.
So put your creative hat on and let’s get tiktoking!
Have you tried out TikTok for your coaching business yet? Do you have any of your own tips for creating content on the platform? Let us know in the comments xx
If you are a business coach and would like the support and guidance of a trusted business coaching brand, head to our become a coach page to learn more about how you can become a Certified Fempire Coach!
Joanna Dutosme is a Marketing Intern at Fempire and a student majoring in Public Relations and Japanese at Curtin University. She aspires to become a fempreneur who eliminates the stigma around women in business and being leaders in the industry. Joanna enjoys reading books about personal growth and finance, in hopes to share her knowledge with others and inspire them to take control of their futures.