Whether writing is your thing or not, blogs are an important part of many businesses. And there are a few key elements that separate an ordinary, average blog from a traffic driving, content producing, trending super machine!
For the first few years in business on my own, I completely ignored SEO simply because I didn’t know what it was and I didn’t appreciate how important it was. If you haven’t paid much attention to it until now, I hope this article helps you to understand the basics. You need to take some critical first steps to getting on top of it.
Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!
Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.
So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account...but you’re not sure what to do next. How do you actually start gaining traction and building an audience? Before we get into how you can grow your Pinterest audience for your business, the very first step is to make sure your Pinterest account is actually a Business account - not a Personal one. If it is a Personal account, it’s easy...
You've heard it again and again: You should be blogging. Not only are you unsure about why you need to be blogging, you cannot fathom how other female business owners are using their blogs to drive traffic to their websites…and even creating income for their brands. And then there's that pesky writing thing: You don't enjoy it, you're not good at it—and where will you get ideas? Even if you've had just one of these thoughts, you're probably feeling ill-equipped to publish a blog. We can...
