Graphic DesignMarketing

The Real Value of Great Graphic Design

What is graphic design? Is it just pretty pictures digitally 'drawn' by an artist with tools far more advanced than a paintbrush? Or is it the communication of ideals, values and promises through visuals? Is it problem-solving through the use of fonts, lines, shapes and colours? Is it the use of non-verbal psychology to attract, convince and win? As you've probably guessed, graphic design is far more than indiscriminate images that look nice. They're non-verbal communication,...

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