The Spaghetti Theory: Why Throwing Content at the Wall Is Killing Your Marketing (And What to Do Instead)

Marketing, Online Marketing

Do you jump straight into posting ads, creating social media campaigns, and doing all the fun marketing stuff? It’s easy to just start marketing without putting much thought into who you are marketing your products to. But if you don’t know who your customer is – how can you market to them? This is where your Customer Avatar comes into play.