business examples

Discover Your Ideal Brand Archetype

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...KEEP READING

9 Reasons A Niche Market Could Explode Your Business

Business Success

As you build your business model, you will invariably come upon a choice. Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...KEEP READING

Discover Your Ideal Brand Archetype

9 Reasons A Niche Market Could Explode Your Business

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