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BrandingBusiness Success

Discover Your Ideal Brand Archetype

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...

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Business Success

9 Reasons A Niche Market Could Explode Your Business

As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market?  It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case.  But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market, where your USP (unique selling...

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