How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet - a lead magnet.
What does your email marketing campaign look like? Is it amazing? Mediocre? Non-existent? With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...
What could you do with a bigger and better list?
Would you grow your network?
Serve more of your target market to make more conversions?
