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Email Marketing vs Social Media: Who Takes the Crown?

What does your email marketing campaign look like?  Is it amazing? Mediocre? Non-existent?  With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...

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MarketingOnline Marketing

Why Doesn’t Your Email Marketing Work?

What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign…or any sort of organisation or strategy for using your customer’s inboxes to make connections, build relationships, grow trust and SELL. It’s true that emails help to keep your brand top-of-mind. However, if you’re not planning those emails with a strategy that’s tailored to what your ideal customers really want to know, then you’re...

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Why doesn't your email marketing work?

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