Magazine // business tips
Marketing

How to Make Your Product Launch a Spectacular Success

Have you ever tried to launch something and it flopped?  Did you pour your heart and soul into an offer that you were super proud of and yet no one seemed to want it?  We see it all the time with new businesses. And it’s heart breaking when that happens.  But the good news is that it can be completely prevented with a comprehensive, powerful launch strategy. Where Do Launches Go Wrong? Launches go wrong when there’s no thought or strategy put into the build up period prior to...

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Business SuccessMarketing

How to Make it Easy for Your Perfect Customer to Find You

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.

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Business Success

How to Budget Like a Boss: Business Budgeting Tips for Entrepreneurs

When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.

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BrandingBusiness Success

Discover Your Ideal Brand Archetype

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...

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Business Success

Build Your Dream Team by Outsourcing the Boring Bits

Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they bring…the gaps they fill. No? Maybe you haven’t experienced the benefits of outsourcing. Maybe insufficiencies within your team are costing you contracts, or skill gaps are putting your entire team under immense pressure,...

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Business SuccessEmpowerment

Writing SMART Goals: The Key to Business Success

What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action. They provide you with a sense of motivation, direction, and focus. They also help clarify what is important to focus on in your business. Without them you’ll find that you’re simply rushing around trying to do everything but...

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