Marketing, Sales
Without a solid marketing strategy, the success of your product or service and ultimately your income is left in the hands of chance, and that is not a risk you should be willing to take.
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Business Success
Being in business for yourself has so many benefits. And being your own boss really is a beautiful thing. If you’re contemplating taking that big step to start your own business, take note of these three key things that will give you the best chances of success.
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Business Success, Marketing, Sales
Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I’ll teach you how to attract your ideal customers.
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Business Success
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
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Branding, Business Success
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...KEEP READING
Business Success, Empowerment
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....KEEP READING