Whether writing is your thing or not, blogs are an important part of many businesses. And there are a few key elements that separate an ordinary, average blog from a traffic driving, content producing, trending super machine!
For the first few years in business on my own, I completely ignored SEO simply because I didn’t know what it was and I didn’t appreciate how important it was. If you haven’t paid much attention to it until now, I hope this article helps you to understand the basics. You need to take some critical first steps to getting on top of it.
Google reviews are an extremely powerful tool to attract clients and boost your revenue quickly. Did you know that they can help you to rank more highly in Google search results than businesses who use paid advertising or advanced (SEO) Search Engine Optimisation? Google reviews are an underestimated tool that can drastically increase your visibility and credibility, bringing you a consistent flow of leads and clients. In this article I’m going to explain how and why Google reviews are so powerful and how you can use them to your advantage.
Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.