Did you know that Fempire is a franchise? After running a successful coaching business for several years, Marnie found that there was a high demand for business coaches who understood women and how to deal with the unique issues they face in business. And she realised that in order to help support more businesswomen, she would need to build a system that supported female business coaches, and Fempire and the Fempire Coaching Franchise was born!
Marnie recently had the opportunity to chat with one of our Fempreneur graduates, and founder of Our Gifted Kids Sophia Elliott. They understand that gifted children are often misunderstood and that their needs are not being properly met within the current educational system.
My name is Treah Knight - I am a Fempire Coach, women’s empowerment advocate, writer, beach lover, wife, and mother to three beautiful kids. My mission in business is to empower women to step into their greatness with the right balance of grace, flow and grit and to help all women discover their true potential to create a heart-driven, profitable business that lights them up.
These are crazy times. Less than four weeks ago, our Fempire team was busily preparing for our big national tour of Australia which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney) to inspire, educate & empower women in business with free marketing and social media trainings. Our live, in-room training events of 100+ ladies are also the way we promote our business and coaching programs to generate new clients and revenue. We’d had the biggest number of...
One of the greatest things about what we do at Fempire is working with inspiring and talented female business owners all across the country.
Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses are being led (not necessarily owned) by women. I could go into lots of data that attempts to explain Why that is. However, I think the bigger issue is How: How you can build upon and leverage the momentum that is being...
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that it matters what our target markets have to say about how we’re communicating and interacting with them. Do they want images? Text? Video? If your target market is typical, it’s filled with consumers who prefer to absorb...
I hope I’m about to change the way you view small business networking for female entrepreneurs. If you’ve heard that before, and still have the same amount of contempt for stuffy luncheons in random hotel meeting rooms with people you don’t know, well then you’re in for a treat. This new networking method does away with just about everything you’ve learnt to despise about this necessary function of business marketing. You see, up until now, you’ve probably viewed networking events as a...
One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market.Appeal...
