Magazine // social media
Business SuccessMarketing

A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021

By | 8 min read

Are you interested in finding easy to use apps that save you time AND money in business? If so, this one's for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there's a reason for this. Using apps can save you time and money, and a lot of headaches when organising your business operations.  However, I know that a lot of small businesswomen aren't too keen on embracing new technology as it means...

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Online Marketing

Email Marketing vs Social Media: Who Takes the Crown?

By | 6 min read

What does your email marketing campaign look like?  Is it amazing? Mediocre? Non-existent?  With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...

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Social Media

Create More Engagement with Stunning Social Media Images

By | 11 min read

When the members of your target market are scrolling through their social media feeds, they’re looking for one thing in particular...  A reason to stop. They’re looking for something that piques their interest, grabs their attention…lights their fire. And that thing is likely to be an image. In fact, using high-quality, highly relevant social media images is said to double your social media engagement. Using high-quality, highly relevant images is said to double your social media...

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BloggingOnline Marketing

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

By | 14 min read

Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!

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Online Marketing

Why Now Could Be The Perfect Time To Grow Your Social Media

By | 8 min read

We’re living in strange circumstances.  With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone, especially for sole traders and entrepreneurs, whose businesses are suffering in these new circumstances.  Many industries have had to shut down completely because of Covid-19, and a lot of people have lost their jobs or...

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Online MarketingSocial Media

Social Media Platforms for your Business

By | 5 min read

Social media isn't just "social." It can be any business woman's key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use—and how to use them to promote your brand. So, without delay, let's get into the different channels and their marketing capabilities. Facebook: This social media giant has the most recognition of all the platforms, as well as the largest demographic range. That means...

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