Magazine // target market
Business SuccessMarketing

How to Make it Easy for Your Perfect Customer to Find You

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.

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Marketing

Creating your Customer Avatar

You're a woman with a start-up. You had a brilliant business idea, and now you're getting all your ducks in a row so you can take it to your town…or the world. Your product has been created. The logo is hot off the presses and you just hired your first employee. Now what? It's time to take it to market, right? Not so fast. You've missed something—something that could be the most important thing your business will create. It's a customer avatar, and without it, you really don't have a...

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Marketing

Find Your Target Market

Imagine having an entire pool of ideal clients just waiting to hear from you, to interact with your business and to buy from it. As a woman in business, you've probably got lots of friends and associates who are willing to support your work and to spread the word about you. But how many of them are your dream clients? Thank your family and friends for their help, and then set out to find the group of people who have been waiting for a brand just like yours. This group does exist. It's...

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Find Your Target Market
Marketing

Understanding your Target Market – How Important is it?

We have a $1 jar at work. It is not a swear jar (though we might benefit from one of those as well!), it is a jar for every time a new client tells us their target market is “everyone”. The jar is getting close to full! If you sell say recipe books online is your market the 90 year old in the nursing home who has no computer and who has their meals cooked for them? Do 10 year olds buy your service? I know this is extreme, however lets strip it back to people who just don’t like to...

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