How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet - a lead magnet.
Do you find the Christmas season exhausting? The kids are finishing up the school year, shopping centres are overrun with people on the hunt for the perfect presents, and all of the extended family comes out of the woodwork to enjoy the Christmas celebration you’re so generously hosting. Oh, and don’t forget that as a small business owner, you are going to be running a business on top of all of this! Now don’t get me wrong, Christmas is a wonderful time filled with...
What does your email marketing campaign look like? Is it amazing? Mediocre? Non-existent? With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...
The small business world is changing. Female small business owners are becoming increasingly common in Australia, and in fact, over 35% of all small businesses in Australia are now owned by women. (Way to go ladies!) Over 50% of all start-ups in Australia are financed through the owner’s personal savings (p13). And this makes sense, entrepreneurs tend to be frugal with their money. But there comes a point in every small business owner’s life when they need to branch out and look for new...
We’re living in strange circumstances. With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone, especially for sole traders and entrepreneurs, whose businesses are suffering in these new circumstances. Many industries have had to shut down completely because of Covid-19, and a lot of people have lost their jobs or...
Working from home is a new experience for a lot of us, and even if you’ve been doing it for years, you now have a whole lot of new factors to consider. You have to be flexible with your day to day schedule and willing to make concessions with your time. It’ll take time to adjust and find a balance. Add homebound kids into the equation and you have to wonder how anyone is supposed to get any work done.
