Shelby Baile, Author at Fempire

Learn How to Become a Content Batching Queen and Stop Social Media Overwhelm

Building an engaged social media platform for your small business is no joke. It’s not something you can set and forget, or half-ass. It takes planning, time, and commitment.

Expecting to grow your social media following while only posting once in a blue moon is like doing a few sit ups and expecting to suddenly develop a six pack - it’s just not going to happen. You need to put in the work - You need to start content batching.

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Social Media

5 of Our Best Social Media Posting and Scheduling Tools of 2021

By Shelby Baile | 8 min read

Are you overwhelmed by the sheer number of social media scheduling tools out there?

It seems like more and more companies are popping up every day offering to take the work out of posting to your social media. But which one should you choose - what is the best option?

Like a lot of relationship statuses on Facebook, the answer to that question is complicated. There is no one perfect social media management tool - each has their pros and cons.

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Online Marketing

Grow Your Client Base with these 11 Powerful Lead Magnets

By Shelby Baile | 8 min read

How do you attract new clients and customers without spending a huge amount of time and money on advertising your brand? For a lot of small business women this is an invaluable skill as you build your business and your client base.
And the answer is actually a lot more straightforward than you might think. To attract clients, you need a magnet - a lead magnet.

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11 lead magnets to grow your client base

Empowerment Social Media

12 Things Every BossQueen Should be Doing this Holiday Season

By Shelby Baile | 9 min read

Do you find the Christmas season exhausting? The kids are finishing up the school year, shopping centres are overrun with people on the hunt for the perfect presents, and all of the extended family comes out of the woodwork to enjoy the Christmas celebration you’re so generously hosting. Oh, and don’t forget that as a small business owner, you are going to be running a business on top of all of this! Now don’t get me wrong, Christmas is a wonderful time filled with...

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Online Marketing

Email Marketing vs Social Media: Who Takes the Crown?

By Shelby Baile | 6 min read

What does your email marketing campaign look like? Is it amazing? Mediocre? Non-existent? With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...

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Business Success

How to Apply for a Business Loan (with a Dash of Excellence)

By Shelby Baile | 10 min read

The small business world is changing. Female small business owners are becoming increasingly common in Australia, and in fact, over 35% of all small businesses in Australia are now owned by women. (Way to go ladies!) Over 50% of all start-ups in Australia are financed through the owner’s personal savings (p13). And this makes sense, entrepreneurs tend to be frugal with their money. But there comes a point in every small business owner’s life when they need to branch out and look for new...

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Online Marketing

Why Now Could Be The Perfect Time To Grow Your Social Media

By Shelby Baile | 8 min read

We’re living in strange circumstances. With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone, especially for sole traders and entrepreneurs, whose businesses are suffering in these new circumstances. Many industries have had to shut down completely because of Covid-19, and a lot of people have lost their jobs or...

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Empowerment Personal Growth

Working From Home While Homeschooling: Be Productive, School Your Kids AND Keep Your Sanity!

By Shelby Baile | 17 min read

Working from home is a new experience for a lot of us, and even if you’ve been doing it for years, you now have a whole lot of new factors to consider. You have to be flexible with your day to day schedule and willing to make concessions with your time. It’ll take time to adjust and find a balance. Add homebound kids into the equation and you have to wonder how anyone is supposed to get any work done.

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