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Business SuccessCommunity

Opportunity in the Chaos: How Fempire has Pivoted to Survive the COVID-19 Crisis

These are crazy times. Less than four weeks ago, our Fempire team was busily preparing for our big national tour of Australia which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney) to inspire, educate & empower women in business with free marketing and social media trainings. Our live, in-room training events of 100+ ladies are also the way we promote our business and coaching programs to generate new clients and revenue. We’d had the biggest number of...

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The Increasing Relevance of Female Entrepreneurs

Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses are being led (not necessarily owned) by women. I could go into lots of data that attempts to explain Why that is. However, I think the bigger issue is How: How you can build upon and leverage the momentum that is being...

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The Increasing Relevance of Female Entrepreneurs
Business SuccessCommunityNetworking

Givers Gain: A Small Business Networking Strategy

I hope I’m about to change the way you view small business networking for female entrepreneurs. If you’ve heard that before, and still have the same amount of contempt for stuffy luncheons in random hotel meeting rooms with people you don’t know, well then you’re in for a treat. This new networking method does away with just about everything you’ve learnt to despise about this necessary function of business marketing. You see, up until now, you’ve probably viewed networking events as a...

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Business SuccessCommunityMarketingNetworking

How to use Publicity to Grow your Business

One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget with advertising? Publicity is one fabulous way to put your business in front of your target market. It’s rather simple in theory: Find the publications and media outlets that are delivering news to your target market.Appeal...

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How to use Publicity to Grow Your Business
CommunityEmpowermentMarketingPersonal Growth

Winner of our First-Prize Scholarship Announced

If you hadn't heard about Fempire's Scholarship Opportunity, then you didn't know we were giving away more than $50,000 worth of education and membership to 31 deserving women. The highest award was worth over $4,000, including a $3,500 scholarship to attend our 3-day Fempreneur Course, as well as 12-month access to our online Fempire Academy. There were also 30 scholarships of $1,100 awarded, along with 12-month access to the online academy (for a total value of $1,688 each). We received...

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Do You and Your Business Have a Tribe?

Everyone wants to belong.

In fact, everyone needs to belong…and strong, independent business women are no different.

At a glance, the woman who stands alone, who possesses the skills to 'do it all,' and who relies on no one for help or support is the epitome of personal and business success. And yet, this self-reliant model is flawed.

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