Magazine // online marketing
Empowerment

2021 Vision with International Women’s Day

By | 6 min read

Are you ready for International Women’s Day?  If you’re not up to speed on the awesomeness that is International Women’s Day (IWD) allow me to share you in!  IWD is a globally recognised day that celebrates the achievements of women—social, political, cultural, economic—and encourages everyone to accelerate equality for women. IWD is a globally recognised day that celebrates the achievements of women—social, political, cultural, economic—and encourages everyone to accelerate...

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Business SuccessMarketing

A Technophobe’s Guide: 10 Super Simple Apps You Need to Start Using in 2021

By | 8 min read

Are you interested in finding easy to use apps that save you time AND money in business? If so, this one's for you! You will often hear me talk about the importance of streamlining and simplifying your business processes with third-party apps, and there's a reason for this. Using apps can save you time and money, and a lot of headaches when organising your business operations.  However, I know that a lot of small businesswomen aren't too keen on embracing new technology as it means...

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Online Marketing

Email Marketing vs Social Media: Who Takes the Crown?

By | 6 min read

What does your email marketing campaign look like?  Is it amazing? Mediocre? Non-existent?  With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...

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BloggingOnline Marketing

The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients

By | 14 min read

Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!

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Online Marketing

Why Now Could Be The Perfect Time To Grow Your Social Media

By | 8 min read

We’re living in strange circumstances.  With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone, especially for sole traders and entrepreneurs, whose businesses are suffering in these new circumstances.  Many industries have had to shut down completely because of Covid-19, and a lot of people have lost their jobs or...

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MarketingOnline MarketingSocial Media

Facebook Messenger Bots, for Marketing

By | 4 min read

You know Facebook. It’s the social media giant that’s giving women the opportunity to put their businesses in front of 1.4 billion daily active users. But do you know Facebook bots, for use with Messenger? A chatbot systemises communications with important prospects and customers whilst you eat, sleep and otherwise enjoy life. If you’re already a Facebook Messenger user, you may have encountered a bot whilst interacting with businesses. If you’ve sent a message and gotten an automatic...

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