Magazine // selling
BrandingBusiness Success

How to Sell More with Your Three Business Superpowers

Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them. I recently learned a technique from Petar Lackovic at The Sales Institute which I like to call Your Three Business Superpowers. Your superpowers summarise: What makes you so great at what you do.Why your...

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MarketingOnline Marketing

The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again

You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. I’m sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering, or maybe there are too many choices and you don’t know which one’s right for you, and because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...

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Business SuccessEmpowerment

Sell Like a Lady: Why Women are Better at Selling than Men

When you think of the perfect salesperson, you probably picture a man. You know the one, he’s at your front door with a smarmy smile, darting eyes, and slick pitch about why you NEED to buy what he’s selling.  Is that just me?  Okay, so I know I’m stereotyping, but the fact is that selling has always been a male-dominated industry. After all, the term ‘salesman’ is still used far more frequently than ‘salesperson’.  But would it shock you to learn that women are actually far...

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MarketingOnline MarketingPersonal Growth

You Can LOVE to Sell

How do you feel after scheduling a meeting with a potential client? Do you break out in a cold sweat? Do you think about calling in sick? Or do you resolve, early on, not to worry too much about losing the sale because you're "just not that good at this"? There's a problem—and it's not you. Because you're a woman, most of the things you've been taught about selling don't apply, and that's why it's not working (and the reason you're not enjoying it). Does that mean you're wrong for the job?...

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