Magazine // Jo Baker
Business SuccessOnline Marketing

What You Need to Know About How to Create an Online Course

So, you’re interested in packaging up your knowledge and want to know how to create an online course? Online courses can be nice little assets for your business, and have the potential to create a semi-passive income stream when done the right way. But don’t be fooled into thinking it’s an easy process. If you slap something together quickly and then sit back and wait for the dollars to roll in, you may be left a little disappointed. First up, let’s take a look at the four components that...

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BloggingOnline Marketing

Blogging Basics, for Growing your Business

You've heard it again and again: You should be blogging. Not only are you unsure about why you need to be blogging, you cannot fathom how other female business owners are using their blogs to drive traffic to their websites…and even creating income for their brands. And then there's that pesky writing thing: You don't enjoy it, you're not good at it—and where will you get ideas? Even if you've had just one of these thoughts, you're probably feeling ill-equipped to publish a blog. We can...

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Graphic DesignMarketing

The Real Value of Great Graphic Design

What is graphic design? Is it just pretty pictures digitally 'drawn' by an artist with tools far more advanced than a paintbrush? Or is it the communication of ideals, values and promises through visuals? Is it problem-solving through the use of fonts, lines, shapes and colours? Is it the use of non-verbal psychology to attract, convince and win? As you've probably guessed, graphic design is far more than indiscriminate images that look nice. They're non-verbal communication,...

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he Real Value of Great Graphic Design

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