Branding, Business Success, Marketing
Building a business is a lot like building a house. You need to put down a sturdy foundation otherwise it will lead to problems in the long run. So ensuring you have a strong foundation should be one of your top priorities when you first start to build your business. Here are 7 things you need to do when starting a business…
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Branding, Business Success, Sales
Are you comfortable telling your prospects what makes you so great at what you do? If not, you need to be! When it comes to marketing and selling your products or services, people will only know why they should work with you if you tell them…
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Branding, Business Success
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...KEEP READING
Branding, Business Success, Marketing
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...KEEP READING
Branding, Personal Branding, Social Media
Brand photos are an essential part of your visual brand identity. This comprehensive guide goes through how you can take and use photos that support your brand.
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Branding, Business Success
So you’re a woman with great aspirations? And you want to own a business? But you’re not wild about having to build a brand, establish trust, grow recognition, develop a reputation…and all the other start-up and launch tasks that business owners dread? A turn-key...KEEP READING
Branding, Business Success, Marketing
So, why does your brand exist? Answering the question of Why is a foundational building block in the development of your brand. It will guide your decision-making, and ultimately, the success of your business. So what is a brand Why? It’s the reason you get out of bed...KEEP READING
Branding, Online Marketing, Personal Branding
So, you’ve built your business brand? And you think that’s all you’ll need to be a woman of influence? I’m sorry, but you’re not finished. Those who will follow you—who will buy from you and remain loyal to you—want to know who you are,...KEEP READING
