Business Success
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
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Branding, Business Success
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...KEEP READING
Business Success, Empowerment
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....KEEP READING
Branding, Business Success, Marketing
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...KEEP READING
Business Success
I am here to support and encourage you to make it to the finish line, so I’d like to share six things that you can do right now to keep moving towards that line, and feel good about your business on the other side of it.
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Business Success, Community
These are crazy times. Less than four weeks ago. Our Fempire team was busily preparing for our big national tour of Australia. Which would consist of a five-city tour (Perth, Adelaide, Brisbane, Melbourne and Sydney). To inspire, educate & empower women in...KEEP READING
Blogging, Business Success, Marketing, Online Marketing
Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.
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