Blogging, Business Success, Marketing, Online Marketing
Search Engine Optimisation is one of the most important forms of Inbound Marketing that you can engage in as a business owner. Inbound marketing refers to marketing efforts that are designed to draw visitors and potential customers in, rather than outwardly ‘pushing’ a brand or product.
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Business Success, Online Marketing, Social Media
You have passion, a huge vision and a burning desire to get your work and message into the world through your business. But, how do you navigate your way through the mountains of conflicting information out there? How do you know which advice to follow, or what to...KEEP READING
Marketing, Online Marketing, Social Media, Video
80% of 2019’s global internet consumption to be in the form of video. So, if you’re not using video, how in the world are you going to reach and engage your target market?
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Blogging, Graphic Design, Marketing, Online Marketing, Social Media
So, you’ve heard all the wonderful advice about how you need to be using Pinterest to grow your business’s audience, and you’ve created a Pinterest account…but you’re not sure what to do next. How do you actually start gaining traction and building an audience?...KEEP READING
Marketing, Online Marketing, Social Media, Video
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that...KEEP READING
Marketing, Online Marketing
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign. Any sort of organisation or strategy for using your customer’s inboxes to make connections, build...KEEP READING
Online Marketing
You never have a second chance for a first impression!
Every type of business needs a website, nowadays having it is a bare necessity. After all, the Internet is where consumers are going to research and make purchases.
But is having any old website enough for a female entrepreneur to build and grow her small business? It’s not.
Here are my top 23 website necessities that every small business website needs!
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Marketing, Online Marketing
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
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Online Marketing, Social Media
Social media isn’t just “social.” It can be any business woman’s key to reaching her target market and making invaluable business connections. However, it can be challenging to figure out which social media platforms to use. And how to use them...KEEP READING
