How to Put More Profit in Your Pocket
It’s a great feeling, isn't it? Walking out of the accountant’s office after being told you have a great little business that is earning you $$$ net profit! Finally, you are being recognised as a genuine female entrepreneur, a serious business mogul. You have actually turned your hobby or passion into something real, something that is going to make you RICH. It’s time to celebrate! Making educated financial decisions for your business means you can confidently put more...
The Confused Person Never Buys: How to Make Your Offerings Clear so You’ll Never Lose a Customer Again
You might have heard the saying: The confused person never buys. When we’re confused, we don’t purchase. Simple as that. We're sure you’ve been there yourself many times. You see something you’re interested in online, so you click through. But then you end up confused about exactly what they’re offering. Or maybe there are too many choices and you don’t know which one’s right for you. And because it’s all too hard and you’re busy, you bounce. You click away and get back to what you were...
Email Marketing vs Social Media: Who Takes the Crown?
What does your email marketing campaign look like? Is it amazing? Mediocre? Non-existent? With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. With the recent rise of social media, email marketing has been somewhat pushed aside to make way for its younger, flashier sister - social media marketing. Should you still be putting in the effort to build your email marketing list? Is...
The Risky Woman’s Business: Why You Need to Take More Chances
Do you consider yourself a risk-taker? I hope your answer is yes! Taking risks is a part of life and being able to make major decisions is pivotal for any business owner.
However, if you aren’t afraid to take big risks, you’re one of the few women who actually consider themselves to be risk-takers. It’s sad but true. Women take fewer risks than men do in business. However, while women don’t tend to take traditional risks, I have no doubt that women are, and can be, fabulous risk-takers.
Passion, Risk and Commitment: The Exciting Life of an Entrepreneur
Who comes to mind when you hear the word entrepreneur? Oprah Winfrey, Beyonce, Sheryl Sandberg, Gina Reinhardt, Janine Ellis? While these are all great examples of entrepreneurs. The problem with only thinking about famous women is that they make it seem like an unattainable dream. We don’t necessarily align ourselves with being an entrepreneur of that scale of wealth - we're simply small business owners. But everybody has to start somewhere. And whilst you may not...
Create More Engagement with Stunning Social Media Images
When the members of your target market are scrolling through their social media feeds, they’re looking for one thing in particular... A reason to stop. They’re looking for something that piques their interest, grabs their attention…lights their fire. And that thing is likely to be an image. In fact, using high-quality, highly relevant social media images is said to double your social media engagement. Using high-quality, highly relevant images is said to double your social media...
Find the Perfect Business Coach and Achieve Amazing Results
If you think that a business coach might be able to help you in your business, there are a few things that you need to work out before you start looking. When I started doing my initial research into becoming a coach, I was saddened with the number of people who were disappointed with their business coaching experience. So I've written this guide, in the hopes that it gives you an idea of the process you should go through before engaging a coach.
How to Start Your Own Business: 3 Things You Need to Know
Being in business for yourself has so many benefits. And being your own boss really is a beautiful thing. If you’re contemplating taking that big step to start your own business, take note of these three key things that will give you the best chances of success.
How to Apply for a Business Loan (with a Dash of Excellence)
The small business world is changing. Female small business owners are becoming increasingly common in Australia, and in fact, over 35% of all small businesses in Australia are now owned by women. (Way to go ladies!) Over 50% of all start-ups in Australia are financed through the owner’s personal savings (p13). And this makes sense, entrepreneurs tend to be frugal with their money. But there comes a point in every small business owner’s life when they need to branch out and look for new...
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