Writing SMART Goals: The Key to Business Success
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....read more
9 Reasons A Niche Market Could Explode Your Business
As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...read more
How to Create A Powerful Tagline that Sells
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...read more
2020 Vision with International Women’s Day
As female business owners, we have a unique responsibility to honour the principles of IWD, as well as help spread the word about #IWD2020. You have one month to get this done, and we’re here to help you discover ways your business can celebrate and raise awareness.
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How to Choose Brand Photos That Build Your Business
Brand photos are an essential part of your visual brand identity. This comprehensive guide goes through how you can take and use photos that support your brand.
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F is for the Fabulous Female Franchisee
So you’re a woman with great aspirations? And you want to own a business? But you’re not wild about having to build a brand, establish trust, grow recognition, develop a reputation…and all the other start-up and launch tasks that business owners dread? A turn-key...read more
101 Sensational Social Media Post Ideas
101 sensational social media post ideas to fill up your social media calendar and get your engagement flowing, followers growing, and business booming!
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How to Sell Yourself (in Order to Sell a Service)
Focusing solely on selling your service is not enough. You need to learn how you can sell yourself. In this article, Marnie teaches you how to do just that.
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