Instagram has released a lot of interesting new updates in 2021 and we've included 6 of our favourites in this article. In it, Marnie gives you the rundown on new insights, stickers, and more, that you can use to build an amazing social media marketing strategy!
One of the questions we’re asked most often by women in business is, “How can I multiply my chances of success?” This isn’t a simple question to answer. However, if I had to give just one response, it would be, “Hire a great business coach.” Why? Because with a great business coach, every action you take will be targeted, with an anticipated outcome. Nothing will be experimental—which means no wasting of time and resources. A top business coach will push you to explore outside your...
Are you ready for International Women’s Day? If you’re not up to speed on the awesomeness that is International Women’s Day (IWD) allow me to share you in! IWD is a globally recognised day that celebrates the achievements of women—social, political, cultural, economic—and encourages everyone to accelerate equality for women. IWD is a globally recognised day that celebrates the achievements of women—social, political, cultural, economic—and encourages everyone to accelerate...
Do you consider yourself a risk-taker? I hope your answer is yes! Taking risks is a part of life and being able to make major decisions is pivotal for any business owner.
However, if you aren’t afraid to take big risks, you’re one of the few women who actually consider themselves to be risk-takers. It’s sad but true. Women take fewer risks than men do in business. However, while women don’t tend to take traditional risks, I have no doubt that women are, and can be, fabulous risk-takers.
When you think of the perfect salesperson, you probably picture a man. You know the one, he’s at your front door with a smarmy smile, darting eyes, and slick pitch about why you NEED to buy what he’s selling. Is that just me? Okay, so I know I’m stereotyping, but the fact is that selling has always been a male-dominated industry. After all, the term ‘salesman’ is still used far more frequently than ‘salesperson’. But would it shock you to learn that women are actually far...
So many of us are reluctant to tell people that we’re entrepreneurs or that we own our own businesses. Why is this? What is stopping us from owning up to our success? Women, as a matter of nature, would rather help others than help themselves. But you don't have to choose between yourself and your customer.
Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...
