Marnie LeFevre, Author at Fempire

The Risky Woman’s Business: Why You Need to Take More Chances

Do you consider yourself a risk-taker? I hope your answer is yes! Taking risks is a part of life and being able to make major decisions is pivotal for any business owner.

However, if you aren’t afraid to take big risks, you’re one of the few women who actually consider themselves to be risk-takers. It’s sad but true. Women take fewer risks than men do in business. However, while women don’t tend to take traditional risks, I have no doubt that women are, and can be, fabulous risk-takers.

keep reading

Mindset and Performance Business Success

Own Your Awesome: Why Female Entrepreneurs Undersell Themselves

By Marnie LeFevre | 10 min read

So many of us are reluctant to tell people that we’re entrepreneurs or that we own our own businesses. Why is this? What is stopping us from owning up to our success? Women, as a matter of nature, would rather help others than help themselves. But you don’t have to choose between yourself and your customer.

keep reading

female entrepreneurs undersell themselves

Sales Business Success Marketing

How to Make it Easy for Your Perfect Customer to Find You

By Marnie LeFevre | 8 min read

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I’ll teach you how to attract your ideal customers.

keep reading

A laptop showing google website and a cup of coffee under the table.

Branding Business Success

Discover Your Ideal Brand Archetype

By Marnie LeFevre | 9 min read

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...

keep reading

Business Success

Build Your Dream Team by Outsourcing the Boring Bits

By Marnie LeFevre | 9 min read

Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they bring…the gaps they fill. No? Maybe you haven’t experienced the benefits of outsourcing. Maybe insufficiencies within your team are costing you contracts. Or skill gaps are putting your entire team under immense pressure,...

keep reading

Leadership Business Success

Writing SMART Goals: The Key to Business Success

By Marnie LeFevre | 7 min read

What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action. They provide you with a sense of motivation, direction, and focus. They also help clarify what is important to focus on in your business. Without them you’ll find that you’re simply rushing around trying to do everything but...

keep reading

A female entrepreneur biting her pen feeling worried while looking on her laptop.

Business Success

9 Reasons A Niche Market Could Explode Your Business

By Marnie LeFevre | 9 min read

As you build your business model, you will invariably come upon a choice. Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case. But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market. Where your USP (unique selling proposition)...

keep reading

A female entrepreneur looking at the fireworks at night market.

Branding Business Success Marketing

How to Create A Powerful Tagline that Sells

By Marnie LeFevre | 7 min read

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...

keep reading

A desktop with keyboard and mouse under the table.

Branding Business Success

F is for the Fabulous Female Franchisee

By Marnie LeFevre | 8 min read

So you’re a woman with great aspirations? And you want to own a business? But you’re not wild about having to build a brand, establish trust, grow recognition, develop a reputation…and all the other start-up and launch tasks that business owners dread? A turn-key business might be the perfect fit for you. And I’m not talking about just any turn-key business; I’m talking about a Franchise. Surprised? Not really how you pictured your first business? Owning a franchise comes with a long list of...

keep reading