Own Your Awesome: Why Female Entrepreneurs Undersell Themselves
So many of us are reluctant to tell people that we’re entrepreneurs or that we own our own businesses. Why is this? What is stopping us from owning up to our success? Women, as a matter of nature, would rather help others than help themselves. But you don’t have to choose between yourself and your customer.
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How to Make it Easy for Your Perfect Customer to Find You
Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I’ll teach you how to attract your ideal customers.
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How to Budget Like a Boss: Business Budgeting Tips for Entrepreneurs
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
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Discover Your Ideal Brand Archetype
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...read more
Build Your Dream Team by Outsourcing the Boring Bits
Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they...read more
Writing SMART Goals: The Key to Business Success
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....read more
9 Reasons A Niche Market Could Explode Your Business
As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...read more
