Magazine // Marnie LeFevre
Business Success

Build Your Dream Team by Outsourcing the Boring Bits

Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they bring…the gaps they fill. No? Maybe you haven’t experienced the benefits of outsourcing. Maybe insufficiencies within your team are costing you contracts, or skill gaps are putting your entire team under immense pressure,...

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Business SuccessEmpowerment

Writing SMART Goals: The Key to Business Success

What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action. They provide you with a sense of motivation, direction, and focus. They also help clarify what is important to focus on in your business. Without them you’ll find that you’re simply rushing around trying to do everything but...

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Business Success

9 Reasons A Niche Market Could Explode Your Business

As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market?  It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case.  But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market, where your USP (unique selling...

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BrandingBusiness SuccessMarketing

How to Create A Powerful Tagline that Sells

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow.  Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one.  A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...

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BrandingBusiness Success

F is for the Fabulous Female Franchisee

So you’re a woman with great aspirations? And you want to own a business? But you’re not wild about having to build a brand, establish trust, grow recognition, develop a reputation…and all the other start-up and launch tasks that business owners dread? A turn-key business might be the perfect fit for you. And I’m not talking about just any turn-key business; I’m talking about a Franchise. Surprised? Not really how you pictured your first business? Owning a franchise comes with a long list...

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F is for the Fabulous Female Franchisee: Franchise Opportunity

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