Magazine // Marnie LeFevre
Business SuccessEmpowermentSales

Sell Like a Lady: Why Women are Better at Selling than Men

By | 7 min read

When you think of the perfect salesperson, you probably picture a man. You know the one, he’s at your front door with a smarmy smile, darting eyes, and slick pitch about why you NEED to buy what he’s selling.  Is that just me?  Okay, so I know I’m stereotyping, but the fact is that selling has always been a male-dominated industry. After all, the term ‘salesman’ is still used far more frequently than ‘salesperson’.  But would it shock you to learn that women are actually far...

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Business SuccessMarketingSales

How to Make it Easy for Your Perfect Customer to Find You

By | 8 min read

Today, we’re going to talk about how you can be sure you’re being seen in all the right places. As female entrepreneurs, we are naturally more in-tune with the people who need our services. However, we can easily be mistaken about where to find those people, or about what they need to see and hear to make them sit up and take interest. In this article I'll teach you how to attract your ideal customers.

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Business Success

How to Budget Like a Boss: Business Budgeting Tips for Entrepreneurs

By | 7 min read

When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.

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BrandingBusiness Success

Discover Your Ideal Brand Archetype

By | 10 min read

Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...

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Business Success

Build Your Dream Team by Outsourcing the Boring Bits

By | 10 min read

Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they bring…the gaps they fill. No? Maybe you haven’t experienced the benefits of outsourcing. Maybe insufficiencies within your team are costing you contracts. Or skill gaps are putting your entire team under immense pressure,...

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Business SuccessEmpowerment

Writing SMART Goals: The Key to Business Success

By | 7 min read

What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action. They provide you with a sense of motivation, direction, and focus. They also help clarify what is important to focus on in your business. Without them you’ll find that you’re simply rushing around trying to do everything but...

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A female entrepreneur biting her pen feeling worried while looking on her laptop.
Business Success

9 Reasons A Niche Market Could Explode Your Business

By | 9 min read

As you build your business model, you will invariably come upon a choice. Should I serve a large industry or a niche market?  It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case.  But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market. Where your USP (unique selling...

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A female entrepreneur looking at the fireworks at night market.
BrandingBusiness SuccessMarketing

How to Create A Powerful Tagline that Sells

By | 7 min read

Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow.  Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one.  A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...

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