How to Budget Like a Boss: Business Budgeting Tips for Entrepreneurs
by Marnie LeFevre | Business Success
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
Discover Your Ideal Brand Archetype
by Marnie LeFevre | Branding, Business Success
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has...
How to Quickly Grow Your Business with 90 Day Goals
by Kate De Jong | Business Success
Ninety day goals bring laser focus to the most important next steps in your business, over and over again. Those of you running your own business know how important planning and goal setting are to your success. We see it time and time again with our clients: Those...
Build Your Dream Team by Outsourcing the Boring Bits
by Marnie LeFevre | Business Success
Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they...
Writing SMART Goals: The Key to Business Success
by Marnie LeFevre | Business Success, Empowerment
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action....
9 Reasons A Niche Market Could Explode Your Business
by Marnie LeFevre | Business Success
As you build your business model, you will invariably come upon a choice: Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling...
The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients
by Kate De Jong | Blogging, Online Marketing
Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!
How to Create A Powerful Tagline that Sells
by Marnie LeFevre | Branding, Business Success, Marketing
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good...
Why Now Could Be The Perfect Time To Grow Your Social Media
by Shelby Baile | Online Marketing
We’re living in strange circumstances. With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone,...
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