Did you know that businesses founded by women show significantly better financial returns, more than twice as much per dollar invested, than those that are male-led?
Yet, only 34% of businesses in Australia are owned and operated by women. Why is this the case? The short answer is - the Confidence Gap.
Convenience and ease of use is the way of the future. Which is why it’s important to ask yourself; is my brand catering to my consumer’s preference? And does it make buying a straightforward, painless process?The answer to these questions exists inside your sales funnels.
When you run your own business, everything falls to you, and it can seem almost impossible to switch off and just enjoy yourself without worrying about what’s going to go wrong, or feeling guilty for not working 24/7.
But it’s important that you do take time to destress and recharge.
And whether that’s during the Christmas break or any other time of the year, there are things that you can do to ensure that your time off is as stress free as possible.
Without a solid marketing strategy, the success of your product or service and ultimately your income is left in the hands of chance, and that is not a risk you should be willing to take.
Using images in your content is so important! And whilst photos of you are great, more than likely you will be mixing it up with some stock images. So here is everything you need to know to find stunning free stock images online!
Marketing and selling are all about building relationships, and people only buy from people they know, like, and trust. When was the last time you bought something from someone who you don’t know or trust? I’m guessing you’re like the rest of us, and you’ve never done that.
It takes time to build a relationship and there are roughly eight different stages.
As a female business owner working from home seems like a great idea. There's no need to go to the office every day, no business attire and no unwanted social interactions. The loud noise from your colleagues, the buzzing sounds of the photocopying machine and all the other office distractions suddenly disappear.
However, the excitement of working from home may slowly fade away once you fall into a routine, especially if you feel the need to socialize.
To avoid this feeling, you must learn how to be productive, how to stay in touch with your employees and clients/customers, and how to stay motivated in your new home office.
Building an engaged social media platform for your small business is no joke. It’s not something you can set and forget, or half-ass. It takes planning, time, and commitment.
Expecting to grow your social media following while only posting once in a blue moon is like doing a few sit ups and expecting to suddenly develop a six pack - it’s just not going to happen. You need to put in the work - You need to start content batching.
Are you overwhelmed by the sheer number of social media scheduling tools out there?
It seems like more and more companies are popping up every day offering to take the work out of posting to your social media. But which one should you choose - what is the best option?
Like a lot of relationship statuses on Facebook, the answer to that question is complicated. There is no one perfect social media management tool - each has their pros and cons.