The Increasing Relevance of Female Entrepreneurs
Women make up nearly half the world’s population, and yet only a little more than one-third of Australian businesses are owned by women. That might seem low, unless you compare that percentage to those of most other countries, where less than 30% of small businesses...KEEP READING
10 No-Cost Facebook Engagement Tips
Since Facebook changed its algorithm to promote personal connections, posts from business pages have been buried deeper and deeper in followers’ news feeds. You might see the same post from a friend over and over again, but somehow miss exciting updates from your...KEEP READING
Grow Your Business with Facebook Live
When it comes to marketing and branding, it’s critical that you touch people where they live, with the kind of information they want, delivered in the way they prefer to receive it. As female entrepreneurs, business owners, brand builders and marketers, we know that...KEEP READING
How to use Publicity to Grow your Business
One of a small or micro business owner’s biggest challenges is getting the word out about her business. You know your ideal customers are out there, and that they need your product or service. But how are you going to reach them? Without busting your shoestring budget...KEEP READING
Why Doesn’t Your Email Marketing Work?
What does your email marketing campaign look like? If you’re already puzzled by that question, then it could be that you don’t have an email marketing campaign. Any sort of organisation or strategy for using your customer’s inboxes to make connections, build...KEEP READING
How to Write a Marketing Plan
You use lots of different strategies in your business. You predict how much inventory you’re going to need. You’ve chosen your brand’s colours and designed its logo to attract a particular segment and to appeal to your target market. You’ve worked out a strategy for delegating all the tasks necessary for opening your new business…or covering responsibilities as it grows.
And yet, you don’t have a marketing plan.
Women in Business: Why they Under-Charge
It’s an epidemic: Business women are charging too little for their products and services. As a result, they’re over-working themselves just to keep up. Sound familiar? Do you find yourself working extra hours or making financial sacrifices in order to...KEEP READING