How to Budget Like a Boss: Business Budgeting Tips for Entrepreneurs
When you have a business budget, you will know at a glance if your business is performing well, or if you need to make adjustments. A business budget will also help you make decisions like when to hire, when to cut expenses (and by how much), when to ramp up marketing, when to make processes more efficient or cost-effective, and when to purchase equipment, amenities or supplies.
Discover Your Ideal Brand Archetype
Does your business have a brand? And furthermore, does your brand have core values and a purpose that ultimately translate into something that feels like a personality? If so, you’re oh-so-close to establishing a brand archetype. Archetypes are a concept that has existed for many years, with roots set deep in Greek mythology. However, it wasn’t until the early 20th century that this concept was given its name. Carl Jung, founder of Analytical Psychology, discovered that humans have a...
Build Your Dream Team by Outsourcing the Boring Bits
Your team: It’s your business’s very own collection of rock-star professionals, united in your brand’s vision and mission. Some—but not all—of those team members are your employees. The rest are contractors you’ve outsourced for their remarkable skills, the gifts they bring…the gaps they fill. No? Maybe you haven’t experienced the benefits of outsourcing. Maybe insufficiencies within your team are costing you contracts. Or skill gaps are putting your entire team under immense pressure,...
Writing SMART Goals: The Key to Business Success
What is your business without goals? It’s a wishing well, really—where dreams of success go to die. That might sound harsh, but it is the reality of goals that are either set incorrectly or not carried out. Why is it so important to have goals? Goals require action. They provide you with a sense of motivation, direction, and focus. They also help clarify what is important to focus on in your business. Without them you’ll find that you’re simply rushing around trying to do everything but...
9 Reasons A Niche Market Could Explode Your Business
As you build your business model, you will invariably come upon a choice. Should I serve a large industry or a niche market? It may be tempting to choose a large industry. The bigger customer base, broader audience, and large profit margin make a compelling case. But niche markets aren’t without their benefits. A niche market, by definition is specialised to suit a very specific target market. You’re essentially filling a hole in the market. Where your USP (unique selling...
The Art of Content Marketing: How to Build Your Brand Credibility and Easily Win New Clients
Content Marketing builds trust, credibility and confidence in your brand. It provides value to the customer, and to turn your followers into paying clients. So how do you implement a Content Marketing strategy that allows you to be consistently visible, but doesn’t consume all your time? Here are 7 steps to help you build your Content Marketing strategy!
How to Create A Powerful Tagline that Sells
Apple told you to think different. Volkswagen said to think small. Samsung said to do what you can’t. And Skittles just wants you to taste the rainbow. Tagline, Strapline, Slogan…whatever you call it, your brand name isn’t complete without one. A good tagline should articulate the value that people can expect from your brand, while positioning your brand in the market. For small businesses who rely more heavily on print marketing, taglines are essential. They make it clearer to...
Why Now Could Be The Perfect Time To Grow Your Social Media
We’re living in strange circumstances. With quarantine and social distancing rules affecting Australians across the country, most businesses have been forced to pivot, looking for new avenues in which to continue operating. It’s a stressful time for everyone, especially for sole traders and entrepreneurs, whose businesses are suffering in these new circumstances. Many industries have had to shut down completely because of Covid-19, and a lot of people have lost their jobs or...
How to Control Business Cash Flow Through the Crisis
I am here to support and encourage you to make it to the finish line, so I’d like to share six things that you can do right now to keep moving towards that line, and feel good about your business on the other side of it.
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